AAA: 43.4 Million Americans to Travel for Thanksgiving, a Slight Decline from Last Year
ORLANDO, Fla., (Nov. 20, 2013) – AAA projects 43.4 million Americans will journey 50 miles or more from home during the Thanksgiving holiday weekend, a decrease of 1.5 percent from the 44 million people who traveled last year. This decrease falls just shy of last Thanksgiving’s four-year peak since the recession-driven declines in 2008-2009 when Thanksgiving travel fell by 25 percent. The Thanksgiving holiday travel period is defined as Wednesday, Nov. 27 to Sunday, Dec. 1.
Highlights from this year’s 2013 AAA Thanksgiving Holiday Travel Forecast include:
- Thanksgiving travelers to total 43.4 million, a decrease of 1.5 percent from the 44 million who traveled last year
- Ninety percent of travelers or 38.9 million to travel by automobile, a decline of 1.6 percent
- Median spending expected to drop nearly seven percent to $465, compared to $498 last year.
- The Thanksgiving holiday is a less expensive holiday for travelers compared to other holidays. This year Labor Day spending was expected to be $804, Independence Day $749 and Memorial Day $659.
- Holiday air travel to decline 3.7 percent to 3.14 million travelers from 3.26 million in 2012
- Average distance traveled to increase to 601 miles from 588 miles.
- The Wednesday before Thanksgiving will be the busiest single day of travel with 37 percent of travelers departing for trips Nov. 27.
“While the economy continues to improve, the sluggish pace of the recovery is creating uncertainty in the minds of some consumers and therefore AAA is projecting a slight decline in the number of Thanksgiving travelers this year,” said AAA Chief Operating Officer Marshall L. Doney. “For those traveling the good news is motorists will receive a holiday bonus in the form of lower gas prices which are at their lowest levels for the holiday since 2010.”
“The primary focus of Thanksgiving, more so than any other holiday, is to gather with friends, family and loved ones and celebrate with each other. Travelers attempting to carve out a travel budget will be happy to know that Thanksgiving will be the least expensive holiday of the year,” continued Doney.
Impact of gasoline prices on travel plans
AAA estimates that most drivers will pay the cheapest gas prices for the Thanksgiving holiday since 2010. The national average is at the cheapest level of the year and should continue to drop in the weeks ahead. Drivers can find stations selling gas for less than $3.00 per gallon in the vast majority of states. The decreased cost of gas will provide consumers with real savings that could be used for other purposes on the trip.
Wednesday before the holiday will be busiest travel day
The Thanksgiving holiday is unique falling on a Thursday every year. Many people are off from work the Friday after; giving travelers more time to spend with family and friends. AAA asked intended travelers which days they would depart for and return from Thanksgiving travel. Among those surveyed, the highest volumes of travelers plan to leave for their trip the Wednesday before the holiday (37 percent) and return the following Sunday (33 percent) with another 24 percent expecting to return on Monday, Dec 2 or later.
Automobile travel remains dominant mode of transportation, air travel decreases
Approximately 90 percent of travelers or 38.9 million people plan to travel by automobile this Thanksgiving. This is a 1.6 percent decrease over the 39.5 million people who traveled by auto last year. Air travel is expected to decrease 3.7 percent as 3.14 million holiday travelers will take to the skies.
Those traveling by air will find airfares comparable to last year according to AAA’s Leisure travel Index. For the Thanksgiving holiday the average lowest round-trip rate is $187 for the top 40 U.S. air routes compared to $188 last year. Approximately 1.4 million travelers will choose other modes of transportation, including rail, bus and cruise ship.
Hotel rates relatively flat, car rental rates increase six percent
According to AAA’s Leisure Travel Index, Thanksgiving holiday hotel rates for AAA Three Diamond lodgings are expected to average $142 per night compared to $143 last year. Travelers planning to stay at AAA Two Diamond hotels can expect to pay an average cost of $105 per night, compared to $104 in 2012. Weekend daily car rental rates will average $50, compared to $47 last year.
Average travel distance increases
According to the survey of intended travelers, the average distance traveled by Americans during the Thanksgiving holiday weekend is expected to be 601 miles, which is an increase of 2.2 percent from last year when travelers planned to log 588 miles.
Median spending down almost seven percent; visiting family, dining and shopping top activities
Median spending is expected to be $465, a 6.6 percent decrease compared to the expected median spending of intended holiday travelers ($498) in 2012.
While spending time with friends and relatives and dining are primary activities for nearly all holidays, it is even more relevant for Thanksgiving travelers. Therefore it is not surprising that spending time with family and friends (67 percent) and dining (56 percent) are the most popular activities planned by travelers. Despite lower median spending, nearly half of all travelers (44 percent) plan to shop during the holiday which can be expected given Black Friday occurs during the holiday weekend.
AAA offers digital travel planning resources
AAA’s digital tools for travel planning ‘on the go’ include eTourBook guides for tablets and smartphones, available free to members at AAA.com/ebooks. Choose from 101 top North American destinations including city titles, like the award-winning Las Vegas, regions, like Wine Country, and National Parks.
The free AAA Mobile app for iPhone, iPad and Android uses GPS navigation to help travelers map a route, find current gas prices and discounts, book a hotel, and access AAA roadside assistance. Members using the iPad version can access interactive Top Destinations travel guides for popular cities. Travelers can learn more at AAA.com/mobile.
On AAA.com, travelers can find thousands of AAA Approved and Diamond Rated hotels and restaurants using AAA’s TripTik Travel Planner or the searchable Travel Guides at AAA.com/Travel. Every AAA Approved establishment offers the assurance of acceptable cleanliness, comfort and hospitality, and ratings of One to Five Diamonds help travelers find the right match for amenities and services.
AAA’s projections are based on economic forecasting and research by IHS Global Insight. The Colorado-based business information provider teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades. The complete AAA / IHS Global Insight Labor Day 2013 Forecast can be found here.
As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.