Recent Gas Prices Motivating Americans to take a Road Trip this Year

Michael Green Contact TileNew AAA Survey Examines Consumer Attitudes on Gas Prices – April 30, 2015

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  • 6 in 10 Americans say they are more likely to take a road trip of 50 miles or more away from home in 2015 if gas prices remain near recent levels. Younger Americans are more likely than older Americans to take a road trip:
    • 68 percent of Americans age 18-34 say they are more likely to take a road trip if gas prices remain near recent levels.
    • 57 percent of Americans age 35+ say they are more likely to take a road trip if gas prices remain near recent levels.
  • Only 13 percent of Americans report driving more due to recent gas prices. These results indicate that most Americans are unlikely to change their regular driving habits due to lower gas prices. Younger Americans are significantly more likely to report driving more due to lower gas prices than older Americans:
    • 19 percent of Americans age 18-34 report driving more due to recent gas prices.
    • 10 percent of Americans age 35+ report driving more due to recent gas prices.
  • Americans are more than twice as likely to report that current gas prices are “too high” than “cheap,” even though gas prices are much less expensive than in recent years. Today’s national average price of gas is $2.58 per gallon.
    • 39 percent of Americans believe gas is “too high” at $2.50 per gallon
    • 17 percent of Americans believe gas is “cheap” at $2.50 per gallon.
  • The majority of Americans believe gas prices start to be cheap between $1.50 and $2.00 per gallon. The national average price of gas in January fell to a low of $2.03 per gallon.
    •   4 percent of Americans believe gas is cheap at $3.00 per gallon
    • 17 percent of Americans believe gas is cheap at $2.50 per gallon
    • 43 percent of Americans believe gas is cheap at $2.00 per gallon
    • 58 percent of Americans believe gas is cheap at $1.50 per gallon
    • 99 percent of Americans believe gas is cheap at $1.00 per gallon
  • About half of Americans believe that gas prices are too high at $3.00 per gallon. Public attitudes towards gas prices have changed significantly as the cost of gas decreased in recent years. The results indicate that Americans may have a lower tolerance for high gas prices now that they are paying much less at the pumps than in previous years.
    • In March 2013, half of Americans thought gas was too high at $3.44 per gallon. The national average was $3.64 per gallon at the time.
    • In March 2014, half of Americans thought gas was too high at $3.30 per gallon. The national average was $3.49 per gallon at the time.
    • In April 2015, half of Americans thought gas was too high at $3.00 per gallon. The national average was $2.39 per gallon at the time.

This report presents the findings of a telephone survey conducted among two national probability samples (landline only and cell phone), which, when combined, consists of 1,007 adults, 504 men and 503 women, 18 years of age and older, living in the continental United States.  Interviewing for this survey was completed on April 10-12.  506 interviews were from the landline sample and 501 interviews from the cell phone sample. This study has an average statistical error of ±3.5% at the 95% confidence level for all U.S. adults.

As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

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