2010-Present

2010

AAA membership reaches 52 million.

Releases the 60th edition of its annual Your Driving Costs study on the cost to own and operate a vehicle in the U.S. The study finds average expenses to own and operate a sedan in the U.S. is 56.6 cents per mile, or $8,487 per year based on driving it 15,000 miles annually.

Celebrates 90 years of keeping children safe on the way to school through the AAA School Safety Patrol . The program grows to include 585,000 members in 30,000 schools across the U.S.

Launches Keys2Drive at TeenDriving.AAA.com, an interactive teen driver safety website that provides parents and teens specific information based on where they live and where they are in the learning process – from preparing to drive (pre-permit) through the learner’s permit and solo driving stages.

About this time

An explosion and fire on the Deepwater Horizon oil rig in the Gulf of Mexico sends millions of gallons of oil into the sea. The spill kills 11 and is the largest off-shore spill in U.S. history and world history. The U.S. Senate votes to repeal “Don’t Ask, Don’t Tell,” the Clinton-era military policy that forbids openly gay men and women from serving in the military.

2011

Launches the AAA Insurance app, which walks users through the post-crash process of collecting photos and information and requesting a tow truck.

Provides 40 eTourBooks guides that sync with top e-readers, tablets and smartphones equipped with an e-reader app. Each of the new guides highlights a top North American travel destination.

Releases an analysis that finds that seven of the top 10 deadliest days for teen drivers occur during the summer. AAA offers a list of tips for parents to help keep their teens safe.

Teams with the League of American Bicyclists to promote bike safety to adult cyclists, children and motorists. AAA also partners with NHTSA to launch the “Roll Model” campaign on bike safety and is featured in a post on NHTSA’s Fast Lane blog for its efforts to make cycling safer.

Teams with King Features Syndicate and Zits comic strip to raise awareness of the danger of teen texting while driving.

Provides its first list of top “green” vehicles noted for their new technology or significantly reduced carbon dioxide emission that make the vehicles increasingly more fuel efficient.

Adds frequently updated gasoline prices to its TripTik® Mobile app, so users can find the cheapest gas near their location.

Launches new AAA Member Rewards Visa credit card with Bank of America.

About this time

Oil prices near $120 per barrel, despite a glut of oil and relatively low demand. Market speculators are widely blamed for the spike in prices. Great Britain’s Prince William and Kate Middleton are married in London. Violence erupts across the Middle East as protesters demand democracy in Egypt, Libya, Yemen and elsewhere.

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