Posts Tagged ‘accident’

Ginnie PritchettAnimals on the roadways cause hundreds of fatal crashes every year 

ORLANDO, Fla., (October 17, 2013) –Collisions with animals resulted in 2,083 fatal crashes and 2,194 fatalities between 2001 and 2011 nationwide.  Whether a deer, dog, moose or even squirrel, animals on the roadway are unexpected and their actions can be erratic and unpredictable, creating a dangerous situation for motorists. AAA encourages drivers to use caution and remain alert to avoid becoming involved in a collision with wildlife.

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“A driver may encounter any number of scenarios at any given moment behind the wheel,” said Dr. William Van Tassel, manager, AAA Driver Training Programs. “Remaining alert and limiting distractions is a must. Animals are unpredictable, so the sooner you see them in the roadway, the more time you will have to safely react.”

What To Do If An Animal Runs In Front Of Your Vehicle

Scan the road and shoulders ahead of you.  Looking ahead helps provide enough reaction time if an animal is spotted. Also, remember some animals move in groups, so when there is one, there are usually more in the area.

Use high beam headlights if there’s no oncoming traffic.  Wildlife may be spotted sooner when using high beams. This will give the driver time to slow down, move over or honk the horn to scare the animal away. High beams also help in spotting some animals’ reflective eyes.

If a collision is unavoidable, apply the brakes firmly and remain in your lane.  Swerving to avoid an animal can often cause a more serious crash or result in drivers losing control of vehicles.

Be extra cautious at dawn and dusk. Most animals, especially deer, tend to be more active early in the morning and at dusk.

Slow down and use extra caution when traveling through areas with a high and active wildlife population.  Be aware of increased wildlife movement in some regions during certain times of year such as hunting or mating season.

Drivers should always wear a seat belt and remain awake, alert and sober.

As North America’s largest motoring and leisure travel organization, AAA provides more than 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

Nancy White

Originally released June 12, 2013

New research reveals that voice-activated in-car technologies dangerously undermine driver attention

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WASHINGTON, D.C., – Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road.  The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them including stop signs and pedestrians. This is the most comprehensive study of its kind to look at the mental distraction of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion.

With a predicted five-fold increase in infotainment systems in new vehicles by 2018, AAA is calling for action as result of this landmark research. “There is a looming public safety crisis ahead with the future proliferation of these in-vehicle technologies,” said AAA President and CEO Robert L. Darbelnet. “It’s time to consider limiting new and potentially dangerous mental  distractions built into cars, particularly with the common public misperception that hands-free means risk-free.”

Cognitive distraction expert Dr. David Strayer and his research team at the University of Utah measured brainwaves, eye movement and other metrics to assess what happens to drivers’ mental workload when they attempt to do multiple things at once, building upon decades of research in the aerospace and automotive industries. The research included:

  • Cameras mounted inside an instrumented car to track eye and head movement of drivers.
  • A Detection-Response-Task device known as the “DRT” was used to record driver reaction time in response to triggers of red and green lights added to their field of vision.
  • A special electroencephalographic (EEG)-configured skull cap was used to chart participants’ brain activity so that researchers could determine mental workload.

Using established research protocols borrowed from aviation psychology and a variety of performance metrics, drivers engaged in common tasks, from listening to an audio book or talking on the phone to listening and responding to voice-activated emails while behind the wheel. Researchers used the results to rate the levels of mental distraction drivers experienced while performing each of the tasks. Similar to the Saffir-Simpson scale used for hurricanes, the levels of mental distraction are represented on a scale:

  • Tasks such as listening to the radio ranked as a category “1” level of distraction or a minimal risk.
  • Talking on a cell-phone, both handheld and hands-free, resulted in a “2” or a moderate risk.
  • Listening and responding to in-vehicle, voice-activated email features increased mental workload and distraction levels of the drivers to a “3” rating or one of extensive risk.

“These findings reinforce previous research that hands-free is not risk-free,” said AAA Foundation President and CEO Peter Kissinger. “Increased mental workload and cognitive distractions can lead to a type of tunnel vision or inattention blindness where motorists don’t see potential hazards right in front of them.” Based on this research, AAA urges the automotive and electronics industries to join us in exploring:

  • Limiting use of voice-activated technology to core driving-related activities such as climate control, windshield wipers and cruise control, and to ensure these applications do not lead to increased safety risk due to mental distraction while the car is moving.
  • Disabling certain functionalities of voice-to-text technologies such as using social media or interacting with e-mail and text messages so that they are inoperable while the vehicle is in motion.
  • Educating vehicle owners and mobile device users about the responsible use and safety risks for in-vehicle technologies.

AAA also is using the findings to promote dialogue with policy makers, safety advocates and industry to ensure that these emerging in-vehicle technologies won’t lead to unintentional compromises in public safety.  As part of this effort, AAA has already met with safety advocates and provided copies of the report to CEOs of all major U.S. automakers.

“This study constitutes the most in-depth analysis to date of mental distractions behind the wheel.  AAA is hopeful that it will serve as a stepping stone toward working in collaboration with automakers to promote our shared goal of improving safety for all drivers,” said Darbelnet. “Specifically, these increasingly common voice-driven, in-vehicle technologies should be limited to use for just core driving tasks unless the activity results in no significant driver distraction.”

To view the full Cognitive Distraction in the Vehicle report, the AAA Foundation’s Research Compendium on Cognitive Distraction or AAA’s Distracted Driving Fact Sheet, visit NewsRoom.AAA.com.

Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c) (3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 200 research projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur.  Visit www.aaafoundation.org for more information on this and other research.

As North America’s largest motoring and leisure travel organization, AAA provides more than 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

 

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