Posts Tagged ‘millenial’

Young Millennials Top List of Worst Behaved Drivers

February 15th, 2017 by Jessica Souto

Tamra JohnsonNew study shows that 88 percent of young millennials engage in risky behavior behind the wheel

WASHINGTON, D.C. (Feb. 15, 2017) ― A new report from the AAA Foundation for Traffic Safety found that 88 percent of young millennials engaged in at least one risky behavior behind the wheel in the past 30 days, earning the top spot of worst behaved U.S. drivers. These dangerous behaviors ― which increase crash risk ― included texting while driving, red-light running and speeding. These findings come as U.S. traffic deaths rose to 35,092 in 2015, an increase of more than 7 percent, the largest single-year increase in five decades.

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“Alarmingly, some of the drivers ages 19-24 believe that their dangerous driving behavior is acceptable,” said Dr. David Yang, AAA Foundation for Traffic Safety executive director. “It’s critical that these drivers understand the potentially deadly consequences of engaging in these types of behaviors and that they change their behavior and attitudes in order to reverse the growing number of fatalities on U.S. roads.”

By rank and by age group, the percentage of drivers who reported engaging in speeding, red light running or texting behind the wheel in the past 30 days include:

  1. Drivers ages 19-24: 88.4 percent
  2. Drivers ages 25-39: 79.2 percent
  3. Drivers ages 40-59: 75.2 percent
  4. Drivers ages 16-18: 69.3 percent
  5. Drivers ages 75+: 69.1 percent
  6. Drivers ages 60-74: 67.3 percent

Texting While Driving

  • Drivers ages 19-24 were 1.6 times as likely as all drivers to report having read a text message or e-mail while driving in the last 30 days (66.1 percent vs. 40.2 percent).
  • Drivers ages 19-24 were nearly twice as likely as all drivers to report having typed or sent a text message or e-mail while driving (59.3 percent vs. 31.4 percent).

Speeding

  • Drivers ages 19-24 were 1.4 times as likely as all drivers to report having driven 10 mph over the speed limit on a residential street.
  • Nearly 12 percent of drivers ages 19-24 reported feeling that it is acceptable to drive 10 mph over the speed limit in a school zone, compared to less than 5 percent of all drivers.

Red- Light Running

  • Nearly 50 percent of drivers ages 19-24 reported driving through a light that had just turned red when they could have stopped safely, compared to 36 percent of all drivers.
  • Nearly 14 percent of drivers ages 19-24 reported feeling that it is acceptable to drive through a light that just turned red, when they could have stopped safely, compared to about 6 percent of all drivers.

The new survey results are part of the AAA Foundation’s annual Traffic Safety Culture Index, which identifies attitudes and behaviors related to traffic safety. The survey data are from a sample of 2,511 licensed drivers ages 16 and older who reported driving in the past 30 days. The AAA Foundation issued its first Traffic Safety Culture Index in 2008, and the latest report is online at www.AAAFoundation.org.

Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c)(3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 300 research projects designed to discover the causes of traffic crashes, prevent them and minimize injuries when they do occur. Visit www.AAAFoundation.org for more information on this and other research.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile.

ErinSteppDespite fear, AAA survey reveals that experience with vehicle technology leads to trust

ORLANDO, Fla. (March 1, 2016) – Three out of four U.S. drivers report feeling  “afraid” to ride in a self-driving car, according to a new survey from AAA. With today’s heightened focus on autonomous vehicles, this fear poses a potential concern to the automotive industry as consumers may be reluctant to fully embrace the self-driving car. Despite this significant fear, AAA also found that drivers who own vehicles equipped with semi-autonomous features are, on average, 75 percent more likely to trust the technology than those that do not own it, suggesting that gradual experience with these advanced features can ease consumer fears.

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“With the rapid advancement towards autonomous vehicles, American drivers may be hesitant to give up full control,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “What Americans may not realize is that the building blocks towards self-driving cars are already in today’s vehicles and the technology is constantly improving and well-trusted by those who have experienced it.”

While only one-in-five Americans say they would trust an autonomous vehicle to drive itself, AAA’s survey revealed that consumer demand for semi-autonomous vehicle technology is high. Nearly two-thirds (61 percent) of American drivers report wanting at least one of the following technologies on their next vehicle: automatic emergency braking, adaptive cruise control, self-parking technology or lane-keeping assist.

Among drivers who want these features on their next vehicle, AAA found their primary motivation to be safety (84 percent), followed by convenience (64 percent), reducing stress (46 percent) and wanting the latest technology (30 percent).

  • Baby Boomers are more likely to cite safety as a reason they want semi-autonomous features on their next vehicle (89 percent) than Millennials (78 percent).
  • Millennials are more likely to cite convenience (75 percent) and wanting the latest technology (36 percent) compared to older generations.
  • Women are more likely to cite reducing stress as a reason for wanting the technology (50 percent) than men (42 percent)

AAA’s survey also offered insights into why many Americans shy away from advanced vehicle technology.  Among those who do not want semi-autonomous features on their next vehicle, drivers cite trusting their driving skills more than the technology (84 percent), feeling the technology is too new and unproven (60 percent), not wanting to pay extra for it (57 percent), not knowing enough about the technology (50 percent) and finding it annoying (45 percent) as the top reasons.

  • Millennials (63 percent) and Gen-Xers (62 percent) are more likely to cite not wanting to pay extra for semi-autonomous technology, compared to Baby Boomers (49 percent).
  • One-in-four female drivers (23 percent) cite feeling the technology is too complicated to use as a reason for not wanting the technology in their next vehicle, compared to 12 percent of male drivers.

“While six-in-10 drivers want semi-autonomous technology in their next vehicle, there are still 40 percent of Americans that are either undecided or reluctant to purchase these features,” continued Nielsen. “It’s clear that education is the key to addressing consumer hesitation towards these features and AAA’s on-going effort to evaluate vehicle technologies, highlighting both the benefits and limitations, is designed to help drivers make informed choices.”

Full survey results, including consumer trust and purchase intentions of individual features and infographics can be found at NewsRoom.AAA.com. AAA provides free vehicle reviews and localized pricing information at AAA.com/AutoBuying.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

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