Posts Tagged ‘travel trends’

Julie HallAAA survey reveals an estimated 22 million Americans will take a culinary vacation this year

ORLANDO, Fla. (April 26, 2017) – Food and dining are becoming a more central part of many travelers’ vacation experiences. In fact, AAA’s latest travel survey found that an estimated 22 million Americans expect to take a culinary-focused vacation in the next 12 months. Seventy-five percent of Americans feel that food and dining are an important part of their travel experiences and four in five say they have engaged in such unique activities as touring wineries and distilleries, eating with local families and engaging in hands-on experiences such as cooking classes led by local chefs while traveling.

Additional Resources

  • Infographics: 1 | 2

“There is no better way to learn about a destination and immerse yourself in the local culture than by experiencing its unique food and dining customs,” said Bryan Shilling, AAA managing director of Travel Products and Services. “When planning a culinary vacation, seek the advice of a trusted travel advisor, who can help customize a trip that matches the individual traveler’s dining preferences.”

The younger generation is particularly interested in culinary travel, with 88 percent of millennials having participated in food-related experiences while vacationing, outpacing members of Generation X and Baby Boomers. In fact, 43 percent of AAA travel agents report a recent increase in the number of members planning culinary-focused vacations, with most planning foodie trips to Italy, France and Spain. Ironically, however, travel agents also say that one of the top mistakes travelers make when preparing for an international trip is not planning their meals and activities in advance.

“Travelers spent an average of $63 per person, per day on food and dining purchases during their last vacation,” continued Shilling. “Meals can quickly become a significant portion of a family’s vacation budget. That’s why planning ahead is key to enjoying a memorable culinary vacation.”

Travelers can find thousands of AAA Diamond Rated restaurants across the United States, Canada, Mexico and the Caribbean through the AAA Travel Guides and TripTik Travel Planner tool on AAA.com and in the AAA Mobile app. All restaurants must meet and uphold rigorous minimum standards to pass an anonymous inspection and be approved by AAA. A rating of One to Five Diamonds is then assigned to describe the complexity of the restaurant’s service, décor and food. The Diamond Ratings help diners find restaurants that offer the kind of experience they prefer, whether they want affordable, family-friendly establishments or to indulge in luxurious menu offerings and first-class service. For more information, visit AAA.com/Diamonds.

AAA’s report presents the findings of a telephone survey (landline and cell phone) consisting of 1,013 adults living in the continental United States. Interviewing for this survey was conducted March 9-12, 2017. This study has an average statistical error of ±3.8 percent at the 95 percent confidence level for all U.S. adults. Additionally, AAA/CAA travel executives responded to an online survey conducted Feb. 10-24, 2017. Each travel executive was asked to respond on behalf of all travel agents at their club, and responses were weighted by the number of full-time travel agents at that club. The club travel executive survey represents the input of 2,110 AAA/CAA travel agents.

As North America’s largest motoring and leisure travel organization, AAA provides more than 57 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

Julie HallAAA Travel experts share what’s in store for the millions of Americans planning vacations in the new year

ORLANDO, Fla. (January 12, 2017) – According to a recent AAA survey, 42 percent of Americans are planning to take a vacation in 2017 – with most planning trips to the warm weather destinations in the U.S. and abroad. All signs are pointing to a busy year for vacationers and the travel industry. Approximately one-third (30 percent) of U.S. adults say they are more likely to take a vacation this year compared to 2016, and they’re looking for a new kind of travel experience.

Additional Resources

  • Infographic 1 | 2 | 3 | 4

“There is a lot of pent-up demand for travel in the new year,” said Bill Sutherland, AAA senior vice president of travel and publishing. “Whether they’re taking a road trip to a well-known domestic destination or visiting an exotic international locale, today’s travelers are seeking experiences that are unique and immersive.”

With much of the country in the midst of a harsh winter, warm-weather destinations in the United States and Caribbean are topping most Americans’ travel itineraries. The top destinations for 2017, based on AAA’s travel bookings, are:

International:

  1. Punta Cana, Dominican Republic (2)
  2. Rome, Italy (1)
  3. Montego Bay, Jamaica (3)
  4. London, England (4)
  5. Nassau, Bahamas (6)

Domestic:

  1. Orlando, Florida (1)
  2. Fort Lauderdale, Florida (2)
  3. Anaheim, California (3)
  4. Miami, Florida (4)
  5. Las Vegas, Nevada (6)

*Numbers in parentheses indicate 2016 rankings.

According to AAA, destinations with the most notable increases in travel bookings include Melbourne and Sydney, Australia; Toronto and Vancouver, Canada; and Cancun, Mexico.

AAA’s travel experts have identified these top trends for 2017:

  • Experiential Travel: Both novice and expert travelers alike are seeking travel experiences that help to facilitate a deeper connection to the cultures, people and traditions of a destination. For example, AAA has noted an increase in travelers booking tours that include opportunities to dine with local families or receive hands-on tutorials from local craftspeople.
  • O Canada: Canada is an increasingly popular vacation destination, thanks to its close location and favorable currency exchange rates that make trips there affordable and accessible to more Americans. Canada will also celebrate its 150th birthday in 2017, offering visitors many opportunities to experience special events and learn more about the country’s history and traditions.
  • The “I”s Have It: AAA notes a significant amount of demand for travelers visiting Europe in 2017. Ireland and Iceland are expected to be particularly popular, thanks to the availability of low airfares and the perception that both countries are safe—yet for many travelers, previously unexplored—destinations.
  • River Cruising: According to a AAA survey, four in 10 Americans would consider a river cruise for an upcoming vacation and 24 percent said they are likely to take a river cruise in the next five years. And despite the perception that river cruising appeals primarily to older generations, millennials are more likely to consider a river cruise for an upcoming vacation than either their Generation X or Baby Boomer counterparts.
  • National Parks: The National Park Service celebrated its 100th anniversary in 2016, to great fanfare. Following all-time record visitation in 2015, the national parks remain an attractive vacation destination for many. According to a recent AAA survey, 79 percent of Americans say they are as likely or more likely to visit a national park through the first half of this year, building on the momentum of last year’s centennial celebrations.

Before setting out on a vacation, travelers should contact their local AAA office for the expert advice of a trusted travel advisor who can provide personalized service and first-hand destination knowledge to create a memorable vacation experience.  Travelers can also download the free AAA Mobile app for iPhone, iPad and Android. The app can be used to map a route, find the lowest gas prices, access exclusive member discounts, find more than 58,000 AAA Approved and Diamond Rated hotels and restaurants, request roadside assistance and more. For more information or to begin planning a trip, visit AAA.com/Travel.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

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