Consumers Expected to Save More Than $35 Million by Using Member Discounts This Holiday

WASHINGTON, D.C. , November 21, 2007

AAA’s Show Your Card & Save® program helps consumers save during the holiday crunch.  

Heather HunterAAA is expecting North American shoppers to save more than $35 million this holiday season by taking advantage of member discounts at consumer electronic stores, booksellers, clothing boutiques and other retails establishments.

The prediction is based on forecast retail shopping data from AAA’s Show Your Card & Save® program during November and December, 2007. AAA’s Show Your Card & Save® program has more than 150,000 locations worldwide and is the largest member discount program in the world.

Based on AAA’s predictions, AAA members will save $35.3 million this season at retailers like Dell, Payless ShoeSource, and SIRIUS Satellite Radio. During the 2006 holiday season AAA members saved $34.5 million by taking advantage of Show Your Card & Save® promotions, a 23.5 percent increase from the $28 million saved the year before. AAA’s savings numbers are based on retail transactions that take place between November 1 and December 31.

With the average person expecting to spend $619 on gifts this holiday season, according to the National Retail Federation, AAA’s member savings can help consumers get more for their money at the stores they like to shop at. “Our research has shown that that the vast majority of AAA members are unaware of the retail store savings that come along with their AAA membership,” said Tom Wilt, managing director of AAA Partnership Programs. “The same card that they use for emergency roadside assistance and free maps can also save them a lot of money on gift giving.”

AAA reminds shoppers who might plan to spend more conservatively this year that they can get more bang for their buck by using the membership cards that are sitting in their wallets. Through AAA’s Show Your Card & Save® program, AAA‘s 50 million members can save money at 110,000 locations in North America and save at the most popular place for consumers to shop – online. According to the NRF, the average consumer plans to do around 30 percent of their holiday shopping online, where AAA members can take advantage of discounts at popular stores such as,, and more. offers AAA members up to 40 percent off on many of the most popular books, DVDs and CDs through the Holiday Gift Guide from November 28 through December 10. Plus save an additional 10 percent and receive Fast and Free shipping on orders over $25. AAA members save five percent year round at

During the month of December Payless Shoesource will give AAA members 20 percent off on all regular price items. Visit to download a coupon or visit your local AAA office.

SIRIUS Satellite Radio is offering 20 percent off radios and accessories, plus free shipping. In addition, sign up for a one year subscription and receive free activation and a free month of service. Visit for more details.

There are many national retailers that offer savings to AAA members year round that consumers may be unaware of. For a full list of the over 100,000 savings locations log on to Also, during the month of November, AAA members and non-members alike can visit to register to win additional savings and prizes. There will be 3-4 daily prizes ranging in price from $25-$250, with one grand prize worth $5,000.

As North America’s largest motoring and leisure travel organization, AAA provides more than 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at

Related Articles


YouTube Videos

AAA Senior Driver Expos

NewsRoom Video Gallery

Media: Find and Download AAA Videos and B Roll.