AAA Projects 91.9 Million Americans Will Travel During Year-End Holidays, Up 1.4 Percent

ORLANDO, Fla., (Dec. 14, 2011) –

Expected travel volume will be second highest in past ten years, representing nearly 30 percent of U.S. population

AAA forecasts 91.9 million Americans will travel 50 miles or more from home during the 2011-12 Year-End holiday travel season, a 1.4 percent increase over the 90.7 million people who traveled one year ago. This year’s expected Year-End holiday travel volume is the second highest in the past decade and represents 30 percent of the total U.S. population.  The 11-day Year-End holiday period is the longest holiday travel season of the year, affording many more Americans time to visit family or take vacations.  AAA defines the Year-End holiday travel season as Friday, Dec. 23, 2011 to Monday, Jan. 2, 2012.

“It’s a positive sign for the travel industry that so many Americans are planning to travel this holiday season, collectively contributing to the second-highest year-end holiday travel volume in the past ten years,” said Bill Sutherland, vice president, AAA Travel Services.  “As our lives get busier, it is so important to create opportunities for the rest and rejuvenation that result from vacation travel and connecting with family and friends, especially during the holidays.”

Economic improvements are continuing at a very slow pace, and consumer surveys show active concern and pessimism over that pace.  The measure of economic activity, real gross domestic product, is expected to increase for the fourth quarter of 2011 by 1.5 percent compared to the fourth quarter of 2010.  While 1.5 percent growth is still slow, it is a slight increase over the expected 1.3 percent fourth quarter growth predicted only one month ago, and the primary factor expected to drive this year’s modest increase in expected Year-End holiday travel.

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While pent-up demand was projected to inspire significant Thanksgiving holiday travel growth this year, holiday travel at the end of the year is less cyclical so pent-up demand has less effect.  Travel during the Year-End holiday period did not see the dramatic drop in travel following the 2008 recession that other holiday periods experienced.  The 2008-09 Year-End holiday travel volume of 85.7 million was only 8.5 percent less than the 93.7 million Year-End holiday travel during the 2006-07 peak.  Year-End holiday travel has grown each year since 2008-09; 89.5 million in 2009-10; 90.7 million in 2010-11; 91.9 million this year.

Fifty-nine percent of intending travelers feel the economy has either no impact on their travel plans or  they feel like things have improved for them. The remaining 41 percent state an intention to scale back travel plans due to economic concerns.  Last year, 67 percent of intending travelers stated that their travel plans were not impacted by the economic conditions at that time.  Given current economic conditions, a majority of travelers reporting no economic impact on their travel plans is a positive sign for the travel industry and another reminder of just how important traveling is to Americans.

AAA’s projections are based on economic forecasting and research by IHS Global Insight. The Boston-based economic research and consulting firm teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades. The complete AAA / IHS Global Insight 2011-12 Year-End Holiday Travel Forecast can be found at

Automobile is top transportation choice, increases 2.1 percent

Approximately 83.6 million people (91 percent of holiday travelers) plan to take to the nation’s roadways this Year-End holiday travel season, a 2.1 percent increase compared to 2010-11 when the number of auto travelers totaled 81.9 million.  This year’s projected automobile travel volume is the second highest in the past decade and only 100,000 less than the 2006-07 auto travel peak of 83.7 million.  Automobile travel remains the preferred choice of transportation for 2011-12 Year-End holiday travelers as nearly 27 percent of the total U.S. population will hit the road.

The current national average price for regular unleaded gasoline is approximately $3.26 per gallon, about 29 cents more than one year ago.  However, the national average price is about 72 cents less than this year’s peak price of $3.98 on May 5.

Air travel down nearly 10 percent

About 5.4 million leisure travelers (six percent of holiday travelers) will fly during the Year-End holiday travel period, a 9.7 percent decrease from 2010-11.  This year’s air travel volume is the seventh lowest in the past ten years as nearly two million fewer Year-End holiday travelers are expected to fly than did during the decade’s air travel peak in 2002-03.  Jet fuel costs and capacity cuts continue to impact holiday air travel.  According to AAA’s Leisure Travel Index, Year-End holiday airfares are expected to be 21percent higher than last year with an average lowest round-trip rate of $210 for the top 40 U.S. air routes. This is the highest Year-End holiday average airfare in the past five years.

Train, bus, other modes of travel increases 4.2 percent  

Other modes of travel (bus, trains, watercraft, multi-modal travel) will make up the remaining three percent of the total person-trips, with 2.9 million people expected to travel by these modes, 4.2 percent higher than 2010-11.  Economic conditions are dictating that some Americans that otherwise might travel by air or automobile are traveling by these alternative modes of transportation.

Hotel rates increase; car rental rates decrease

According to AAA’s Leisure Travel Index, hotel rates for AAA Three Diamond or mid-range lodgings are expected to increase a modest one percent from last year with travelers spending an average of $126 per night compared to $125 one year ago.  Travelers planning to stay at AAA Two Diamond hotels can expect to pay four percent more at an average cost of $92 per night, up from $88 last year.  Daily car rental rates are $40 on average, a 21 percent decrease from one year ago and the lowest seen in the past five years. As the demand for used cars fluctuates or car manufacturers offer fewer opportunities for buying back fleets it can become harder for car rental companies to shrink their fleet to meet demand.  With a larger pool of cars in the market, car rental companies must lower pricing to match supply and demand.

Travel distance decreases; median spending increases

According to a survey of traveler intentions, the average distance traveled by Americans during the Year-End holiday travel season is expected to be 726 miles, a decline from 2010-11 when travelers planned to log an average of 1,052 miles.  Propelling the reduction in expected travel miles is the 9.7 percent decline in air travel and indications that many air travelers are choosing shorter-distance flights.  The percentage of expected trips with a round trip distance above 1,500 miles decreased from 23 percent last year to 17 percent this year.  Median spending is expected to be $718, which is a three percent increase from $694 last year. Fuel and transportation costs combine to consume the largest share of holiday spending (32 percent), followed by shopping and food and beverages (tied at 19 percent). Other expenditures include accommodations (15 percent), entertainment and recreation (12 percent), and other costs (four percent).

Year-End Holiday Travel Tips

More Americans travel during the Year-End holiday season than during any other holiday period throughout the year.  Our nation’s roadways and airports will be busier than normal, so holiday travelers should be sure to pack more patience.  AAA offers these important travel tips that can help everyone have an enjoyable and safe Year-End holiday season.

– Plan ahead.  Use a travel planning tool like AAA’s TripTik Travel Planner available at

to help identify the best driving routes, rest stops, and shop the latest gas prices.  Our nation’s highways will be crowded with both holiday travelers and day-trippers.  Continuously monitor weather conditions along your route and be prepared with contingency plans.  Doing your homework could save valuable time, fuel costs, and improve travel safety.

– Arrive early.  Airports will be crowded and security steps may be intensified so allow additional time at your departure airport.  For domestic flights, arrive at least two hours prior to your departure and arrive at least three hours early for international flights.  Busier airports may require even earlier arrival times.  Monitor weather conditions closely, and before leaving home, visit your airline’s website for updates about the status of your flight.

– Avoid the 3 Deadly D’s of Driving:

  1. Drunk or Drugged Driving.  Remember that impairment begins with the first sip of alcohol.     A designated driver should be alcohol-free, not merely the person in your party who has consumed the least amount of alcohol.  Many medications have side effects that cause impairment, so read medication labels thoroughly.


  1. Drowsy Driving.  Get seven to nine hours of sleep before driving.  Take a break every 100 miles or two hours.  Do not drive during hours when you routinely sleep.  If you feel tired while driving, pull over to a safe location and take a 20-to 30-minute nap.
  1. Distracted Driving.  It is the driver’s responsibility to keep eyes, mind and body fully focused on the task of driving.  Assign a passenger to be the designated texter, talker, and navigator.  If traveling alone, pull over to a safe location to use your cell phone or adjust your navigation device, then proceed on your trip distraction free.  Child and pet passengers can be distractions to drivers, so allow another adult passenger to interact with these family members.

Ninety AAA eTourBook Guides now available for members to download

For year-end vacation planning, members can download AAA’s free digital eTourBook guides for smartphones and ereader devices. Refreshed continuously with new information, each digital guide available for download highlights a top North American travel destination, complete with AAA Editor’s Picks, listings for AAA Approved and Diamond Rated hotels and restaurants, attractions, events and nightlife and other proprietary information available only through AAA. Top downloads for 2011 from include Orlando, New York City, Washington, D.C., San Francisco and Las Vegas.

Mobile App helps travelers find directions, fuel prices and more on the go

Travelers concerned about how fuel prices will impact their travel budget can use the free, GPS-based AAA TripTik Mobile app to compare prices for all grades of gasoline at nearby stations. The app also offers all travelers maps and directions and location information for hotels and points of interest.

In addition to the printed travel guides and maps available at club offices nationwide, AAA makes trip planning tools accessible online and via mobile devices travelers use every day. Along with the TripTik Mobile app, AAA offers iPhone and Android versions of its AAA Discounts, AAA Insurance and AAA Roadside apps. Using GPS technology, AAA Discounts displays nearby locations that offer AAA members a Show Your Card & Save discount.   AAA Roadside transmits a user’s location and details about a vehicle breakdown when a member requests AAA Roadside Assistance.  The AAA Insurance app provides step-by-step guidance on how to gather valuable crash scene information.  Membership is not required to download and use AAA apps but is needed to take advantage of AAA member features and benefits such as discounts.

As North America’s largest motoring and leisure travel organization, AAA provides more than 53 million members with travel, insurance, financial and automotive-related services. Since it’s founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at


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