AAA Survey Reveals Most Americans Plan to Travel this Summer with Value and Family Top of Mind

Heather HunterSurvey examines summer travel plans, identifying top priorities and key frustrations for travelers

ORLANDO, Fla. (June 2, 2013) – As the weather gets warmer and children finish the school year, many Americans are planning summer getaways. A new AAA survey reveals that two-thirds (66 percent) of U.S. adults plan to take a leisure trip between Memorial Day and Labor Day this year.   Those planning to travel, will hit the road a few times, averaging 3.5 trips during the summer months.  Additional findings from the survey also reveal that family and value are top priorities while unexpected expenses and finding time to take the perfect trip are the biggest frustrations.

Two-thirds to travel, one-third plan multi-generational trips

Sixty-six percent of Americans plan to take a least one trip during the summer travel season, with many planning to travel more than once. With an average of 3.5 trips among those traveling, 22 percent are planning one trip,   16 percent are planning two trips and the 29 percent are planning three or more trips between Memorial Day and Labor Day. Many travelers will also use these vacations as a time to build family bonds with nearly one in three (32 percent) of respondents plan to take a multi-generational trip in the next 12 months. For one-quarter of Americans the multi-generational trip will include both their children and their parents or their partner’s parents.

Top travel frustrations

The survey, fielded in April, shows that while value continues to be a top priority for travelers, 58 percent of respondents ranked unexpected expenses that can make developing a travel budget difficult the top vacation frustration. Additionally, finding the time to take the perfect vacation came in as the second largest travel frustration and finding the best price for lodging and transportation was third.  The full results of travel frustrations are listed below:

  • Unexpected expenses such as airline fees, resort fees or parking (58 percent)
  • Finding the time to take the perfect trip (52 percent)
  • Finding the best price for lodging and transportation (49 percent)
  • Airport security lines (45 percent)
  • Crowds at your destination (43 percent)
  • Packing for your vacation (27 percent)
  • Family arguments about where to go and what to do (21 percent)

Top considerations for choosing a hotel

Survey respondents continued to reiterate the importance of value as 85 percent of respondents cited overall value   as a top consideration for choosing a hotel. Added benefits such as free breakfast (63 percent) and free hi-speed Wi-Fi (51 percent) also ranked very high. When surveyed, 44 percent of respondents said they seek environmentally-friendly programs when selecting a hotel. The full results of top considerations when choosing a hotel are listed below:

Overall value for money (85 percent)

Convenience to attractions or activities (73 percent)

Free breakfast (63 percent)

Free, high speed Wi-Fi (51 percent)

Environmentally-friendly programs 44 percent)

Frequent travel programs or points (35 percent)

Pet-friendly (29 percent)

A spa (23 percent)

Children’s programs (23 percent)

The results of the survey show that Americans continue to prioritize travel, however they expect value and also desire convenience. The assistance a qualified travel agent, such as a AAA Travel Counselor can help consumers plan the perfect getaway that meets their need without the frustration of planning. For more information visit

AAA provides travel planning information to travelers who wish to consider sustainability programs when making travel plans. Currently an ECO icon marks approximately 3,000 eligible lodging listings in the TourBook® guides, TripTik® Travel Planner and on

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