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AAA Insurance Named Property & Casualty Insurance Brand of the Year

Harris Poll EquiTrend® study names AAA Insurance highest among competitors in familiarity, quality and purchase consideration

ORLANDO, Fla., July 29, 2014 AAA Insurance has earned “Brand of the Year” status for its property and casualty insurance offerings, according to the 2014 Harris Poll EquiTrend® study.

“AAA is honored to be recognized by American consumers as the highest-ranked property and casualty insurance brand,” says AAA Chief Operating Officer Marshall L. Doney. “AAA’s century-long commitment to provide our now 54 million members with top-notch service and member value extends to our automobile and home insurance offerings.”

Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, Harris’ annual survey captures and analyzes over 40,000 American opinions on 1,500+ brands from 170 different industry categories.  Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.  In 2014, AAA Insurance ranked highest among 12 competitors in the Property & Casualty Insurance category, scoring 13 percent higher than the category average.

“For more than 100 years, AAA has been committed to offering superior insurance products at very competitive rates,” continued Doney. “Whether at home, on the highway, or in preparation of life’s unexpected changes, AAA Insurance provides our members with peace of mind for the road ahead.”

AAA Insurance received the highest numerical Equity Score among Property & Casualty Insurance brands included in the 2014 Harris Poll EquiTrend Study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online between January 3 and January 31, 2014.  Individual opinions may differ.  “Highest Ranked” was determined by a pure ranking of a sample of Property & Casualty Insurance brands. To learn more about AAA Insurance, visit a local AAA club, or online

As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at