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AAA Insurance Named Property & Casualty Insurance Brand of the Year

Harris Poll EquiTrend® study names AAA Insurance the highest ranked brand among competitors, based on 2017 Equity Score

ORLANDO, Fla., [May 15, 2017]AAA Insurance has earned “Brand of the Year” status for its property and casualty insurance offerings, according to the prestigious 2017 Harris Poll EquiTrend® study.

“AAA is thrilled to be recognized as the top property and casualty insurance brand by American consumers,” said AAA President and CEO Marshall L. Doney. “This award helps further distinguish AAA as a trusted insurance provider with excellent customer service and quality products.”

Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 100,000 American opinions on more than 4,000 brands across nearly 450 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.

“For more than a century, AAA has been proud to offer American consumers insurance they can depend on,” Doney said. “Our outstanding products and services help Americans prepare for life’s unexpected events that occur at home or on the road.”

AAA Auto & Home Insurance received the highest numerical Equity Score among Property & Casualty insurance brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Individual opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of property and casualty insurance brands.

Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.

As North America’s largest motoring and leisure travel organization, AAA provides more than 57 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at

For more information about AAA Insurance, visit a local AAA club, or online at