Feefo and AAA Travel Extend Their Relationship with the Launch of Traveler Reviews on Trip Canvas

Feefo, the world’s largest verified buyer reviews platform, and AAA, one of North America’s largest and most trusted membership organizations serving over 56 million U.S. members, are delighted to announce the launch of Feefo traveler reviews on Trip Canvas.

Trip Canvas is AAA’s one stop destination for users to dream and plan their next travel experience with access to AAA’s built-in travel savings, discounts and know-how.  And now its users will be able to see over 18,000 reviews and ratings collected by verified AAA members thanks to the extension of its relationship with the Feefo platform. These reviews showcase feedback from AAA members for hotels across the nation where they have stayed. This complements AAA’s one-of-a-kind Diamond designation – awarded to hotels and restaurants that pass a rigorous onsite inspection conducted by trained experts who evaluate the guest experience using consistent, objective criteria. The unique combination of verified traveler reviews and AAA’s unbiased professional inspections provides a one-stop shop unlike any other travel planning resource around. This effort will continue to expand with the addition of cruise and tour reviews  later this year.

Feefo’s verified ratings and reviews help AAA members see what fellow consumers thought of their hotel experience from things such as hotel cleanliness, hotel staff, their room and hotel location. These reviews combined with AAA Inspector reviews, provide a holistic view of service level  expectations and cleanliness to today’s traveler. AAA  will also benefit from the business-building insights Feefo’s state-of-the-art AI technology and tools provide. These insights have proved so powerful for other Feefo travel industry clients they’ve seen their revenues increase by up to 86% in one year.

Tony Wheble, CEO at Feefo, commented: “We are delighted to support the exciting launch of Feefo’s verified reviews and analytics platform on Trip Canvas. This is a great testament to the strong relationships we have been building over the past year with AAA and their fantastic team all across the US.”

Paula Twidale, Senior Vice President of Travel for AAA, added, ‘’We value the voice of our members and those who chose to travel with AAA. Trip Canvas is a dreaming tool  designed for planning  vacations, and having the benefit of others’ experiences will help travellers curate  their perfect trip.’’

Chuck Nardozza, Managing Director -Travel Sales, AAA Northeast, went on to say: “Feefo allows our members to share their feedback and insights with a simple click.  The closed loop process helps to build trust and credibility knowing that each review is coming from a verified customer.  Feefo is an extension of our AAA member community and members are able to share their insights with other members.

For more information about Feefo, contact: Kerry Leighton-Bailey

About Feefo 

We help both consumers and businesses make the right decisions.  Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite verified customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on – every time.  We are proud to work with companies, large and small, from household names to local heroes.  To learn more, visit:, LinkedIn, and Twitter.

About AAA

Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America’s largest membership organizations. Today, AAA provides roadside assistance, travel, discounts, and financial and insurance services to enhance the life journey of more than 63 million members across North America, including more than 56 million in the United States. To learn more about all AAA has to offer or to become a member, visit