WASHINGTON, DC (September 23, 2026) – The AAA Diamond Program has named The Broadmoor in Colorado Springs, Colorado a Timeless Diamond for maintaining its AAA Five Diamond designation for 50 consecutive years. The iconic hotel first received Five Diamonds in 1976.
“For half a century, The Broadmoor has earned the AAA Diamond Program’s highest designation, becoming AAA’s longest-running Five Diamond property,” said Stacey Barber, Vice President of AAA Travel. “Maintaining Five Diamonds for 50 consecutive years is nothing short of remarkable. Through changes and challenges in the hospitality industry, The Broadmoor has remained committed to excellence and consistency.” 
“We are honored to receive this recognition from AAA. This achievement reflects the commitment of generations of Broadmoor team members who have dedicated themselves to delivering exceptional hospitality and service for the past 50 years,” said Jack Damioli, President of The Broadmoor. “It also speaks to the loyalty of our guests, who continue to make The Broadmoor part of their family traditions, celebrations, meetings, and milestone events. We are proud of this achievement and focused on continuing that legacy for future generations.”
Historic luxury meets modern comfort at The Broadmoor. Known for personalized luxury and legendary service, the resort’s 784 guest rooms, suites, cottages, brownstones, and an Estate House feature elegant touches and thoughtful amenities. With over 20 retail outlets, restaurants, cafes, lounges, two Championship golf courses, spa, and meeting and event spaces, The Broadmoor also encompasses 5,000 lush, owned acres for endless exploration among the region’s picturesque mountains, streams, and canyons. 
The resort is proud to offer its guests three unique all-inclusive Wilderness Experiences: The Ranch at Emerald Valley, Cloud Camp and the Orvis Endorsed Fly-Fishing Camp. Outdoor activities like falconry, guided mountain biking, hiking, rock climbing tours, zip-line courses, and white-water rafting are all available within minutes of the hotel.
AAA Diamond Inspectors travel throughout North America, the Caribbean, and Costa Rica to verify the 4 Cs of AAA Diamonds: Cleanliness, Comfort, Cuisine, and Consistency. Hotels that earn AAA Five Diamonds undergo unannounced evaluations by AAA inspectors and a final decision by a panel of experts. Properties at this level, less than 1% percent of the nearly 23,000 AAA Diamond lodgings, are noted for world-class luxury and upscale amenities for a once-in-a-lifetime experience.
About AAA
Founded in 1902 by automotive enthusiasts advocating for better roads and safer mobility, AAA has grown into one of North America’s largest and most trusted membership organizations. Guided by our mission to Save Lives, Create Member Value, and Deliver Exceptional Experiences, AAA provides world-class roadside assistance, travel planning, exclusive discounts, and reliable financial and insurance services. Today, AAA enhances the life journey of more than 65 million members across North America, including over 58 million in the United States. Learn more or become a member at AAA.com.