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Members and Non-Media Contact: 407-444-8402

Media Contact: 407-444-8000

Heathrow, Fla.
1000 AAA Drive
Heathrow, FL 32746
407-444-8000 (Main Office)
Washington, D.C.
607 14th St. NW #200
Washington, DC 20005

AAA Public Relations Staff

Erin Stepp 2016Erin Stepp

Director, AAA Public Relations
Expertise: Automotive

Erin directs AAA’s Automotive campaigns, including automotive engineering and testing, driver education and vehicle repair. Erin joined the AAA National public relations team in early 2011, bringing her experience as an Assistant Account Executive for St. John Partners Advertising and Public Relations in Jacksonville, FL were she was responsible for coordinating all advertising efforts for the firm’s major automotive client. Prior to that, she served as the Advertising and Promotion Coordinator for the Jacksonville Zoo and Gardens where she coordinated all advertising campaigns, managed the redesign of the Zoo’s advertising agency and worked closely on rebranding efforts for the attraction. Erin holds a Bachelor of Science in Business Administration from the University of North Carolina at Wilmington and tweets daily for AAA at She is based in Heathrow, FL.

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Julie HallJulie Hall, APR

Manager, AAA Public Relations
Expertise: Travel and Publishing

Julie provides media relations for AAA’s publishing programs such as the AAA Diamond Ratings, TripTik Travel Planner, and other mapping and guidebook products. Julie also manages publicity for AAA Vacations and other AAA Travel services. Julie joined the AAA public relations team in September 2014, bringing with her experience as a communications strategist for Curley & Pynn in Maitland, Fla., where she managed public relations programs for clients in the travel, higher education, professional services, energy and economic development industries. She is Accredited in Public Relations and serves on the Florida Public Relations Association Orlando Area Chapter board of directors. Julie holds a Bachelor of Arts in Advertising/Public Relations with minors in Marketing and Sociology from the University of Central Florida. She tweets for AAA at and is based in Heathrow, Fla.


Tamra JohnsonTamra Johnson

Manager, AAA Public Relations
Expertise: Traffic Safety and Advocacy

Tamra manages media relations for AAA’s public affairs team in Washington, D.C. She focuses on traffic safety and transportation issues, which include teen driver safety, senior drivers, infrastructure funding and other public policies that impact drivers. Tamra joined the AAA National public relations team in 2016, bringing with her experience as the Director of Marketing and Community Relations for St. Vincent Catholic Charities in Lansing, MI, where she was responsible for the strategic development and implementation of the agency marketing and communications plan.  Prior to that, she served as the morning news reporter for WXMI Fox 17 News in Grand Rapids, MI, where she covered breaking news for on-air and online. Tamra earned a master’s degree in journalism from Michigan State University and a bachelor’s degree in communications from the University of Michigan.

Mariam Ali

Manager, AAA Public Relations
Expertise: Automotive

Mariam provides public relations efforts for AAA’s Automotive campaigns, such as emergency roadside assistance, car care and driver training. Mariam joined the AAA National public relations team in May 2016, bringing with her experience as a project manager for Global-5 Communications in Longwood, Fla., where she managed the Florida Department of Transportation’s 511 Traveler Information System account and provided public relations and marketing counsel. Prior to that, she worked both at worldwide public relations firms and at a non-profit organization, where she executed public relations, media relations and public affairs campaigns. Mariam holds a Bachelor of Science in Public Relations from the University of Florida and tweets daily for AAA at She is based in Heathrow, Fla.


EllenEdmonds_150x210Ellen Edmonds

Specialist, AAA Public Relations
Expertise: Media Measurement

Ellen Edmonds joined AAA’s Public Relations team in 2013 as PR coordinator, focusing on media measurement and the coordination of strategic visibility projects. Ellen brings with her 8 years of experience working in sales and marketing in a variety of fields. In her most recent role at Holland Financial in Ormond Beach, Florida, Ellen was responsible for building and expanding brand awareness, coordinating all of the day-to-day marketing efforts for the company and developing and producing a daily radio show as well as a 17-episode educational television series. Ellen holds a Bachelor of Science in Psychology from the University of Central Florida and is based in the Heathrow office.


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