Posts Tagged ‘travel study’

Julie HallAAA survey reveals national parks can expect to welcome more travelers in the year ahead

ORLANDO, Fla. (July 28, 2016) – The most Americans in recent years are heading to national parks in recognition of the U.S. National Park Service’s 100th anniversary on Aug. 25. Visitation to the national parks reached an all-time high in 2015, with more than 307 million visitors, according to the National Park Service, and travelers can expect the parks to remain busy in the year ahead. According to a recent AAA survey, 79 percent of Americans say they are as likely (42 percent) or more likely (37 percent) to visit a national park in the next 12 months, building on the momentum of this year’s centennial celebrations.

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“The demand for national parks is off the charts this year, and it’s exciting to see that Americans are poised to take even more national park vacations in the years to come,” said Bryan Shilling, managing director of AAA Travel Products and Services. “In times of global uncertainty, many people are turning to domestic vacations and the wide variety of national parks offer something for every traveler to discover.”

Eighty-five percent of Americans have visited at least one national park, and a majority say the national parks are a “must-see” vacation destination (73 percent). National parks are growing in popularity among younger generations, with nearly half of Millennials (46 percent) citing that they are more likely to visit a national park in the next year, outpacing both Generation X and Baby Boomers.

“It’s not surprising to see that younger generations are particularly interested in visiting national parks,” added Shilling. “Travel is part of Millennials’ DNA, and they consistently seek experiential travel opportunities, a major draw for national park visitors.”

According to the National Park Service, the most visited national parks in 2015 were Great Smoky Mountains, Grand Canyon and Rocky Mountain. AAA’s survey revealed the national parks that top most Americans’ bucket lists for future travels include Yellowstone (33 percent), Yosemite (17 percent) and Grand Canyon (12 percent).

Americans feel the best times to visit the national parks are during the spring (35 percent), fall (33 percent) and summer (27 percent). Travelers planning trips to national parks for the remainder of 2016 can enjoy a discount on select dates in honor of the National Park Service’s 100th anniversary. All sites that charge an entrance fee will offer free admission Aug. 25-28, Sept. 24 and Nov. 11.

Results from the AAA survey reveal additional details about Americans’ national park vacation preferences:

  • The vast majority (91 percent) of visitors to national parks drive to their destination. The remainder choose to fly (18 percent), ride on trains or buses (10 percent each) or take a cruise or boat (7 percent).
  • The majority of Americans (66 percent) typically stay in a hotel, motel or lodge when visiting a national park. Camping (41 percent), vacation rentals or cabins (38 percent), staying with friends and family (33 percent) and bed and breakfasts (27 percent) are also popular accommodation options.
  • Visitors’ favorite national park activities include walking or hiking on park trails (53 percent) and sightseeing (35 percent).

AAA offers travelers a variety of tools and resources to plan a national park vacation. Featuring one-of-a-kind national park itineraries, AAA Vacations is a collection of specially designed cruises, guided tours and independent vacations offering unique, engaging travel experiences. TripTik Travel Planner on AAA.com and the mapping section of the AAA Mobile app include nearly 200 Travel Guides and Drive Trips — many featuring national parks — to help travelers plan the perfect road trip either from their PC or on their phone. Both tools help travelers map complete travel routes, locate the lowest gas prices, identify exclusive member discounts, and find more than 58,000 AAA Approved and Diamond Rated hotels and restaurants and more. For more information, visit AAA.com/Travel.

To evaluate national park travel intentions, AAA contracted with a national research company to perform a telephone survey of 1,012 adults living in the continental United States. Survey results are an accurate representation of the total continental U.S. population with a margin of error of +/- 3.9 percent at a 95 percent confidence level. The survey was conducted June 23-26, 2016.

As North America’s largest motoring and leisure travel organization, AAA provides more than 56 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

JulieHallSurvey shows Americans appreciate the knowledge, expertise and value travel agents offer

ORLANDO, Fla., (Sept. 23, 2014) – According to a recent survey by AAA, a majority of Americans see value in using a travel agent. Eighty-five percent of Americans find travel agents provide cost-effective, trouble-free, personalized vacation planning.

“Travelers see great value in working with an agent,” said Bill Sutherland, vice president, AAA Travel Services. “They enjoy working with travel agents, who can save them time, money and the frustration of navigating the many complex travel offerings that are available today.”

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The most frequent benefits travelers cited when using the services of an agent were:

Travel agents are a knowledgeable resource, providing a great vacation experience

Planning a vacation that is fun for all can be daunting. An experienced and knowledgeable travel agent can provide recommendations to clients based on their interests and expectations, whether that’s a family-friendly vacation, a stay at an all-inclusive resort, a memorable honeymoon, or a first-time cruise. Travelers who work with the same agent repeatedly also enjoy a familiarity that makes it even easier to select a destination or cruise to match their travel tastes.

Travel agents know the best deals, saving their clients money

Travel agents work with cruise lines, hotels and tour operators every day and often have access to special rates and added benefits that are not available elsewhere. They can provide clients information on values and savings during certain times of the year—for example when a cruise line is offering extra incentives to sail to a destination, special offers for residents or military personnel, or special promotions for kids to travel, eat or stay free.

Travel agents make reservations and bookings, saving time

Selecting the right destination, hotel, cruise line or theme park is a time-consuming task. A qualified travel agent can take care of all the arrangements and stay on top of every detail, saving travelers time to focus on other priorities.

Travel agents can help if something goes wrong, providing peace of mind

Perhaps one of the greatest values in working with a travel agent is the peace of mind they offer when something goes wrong on a vacation. If flights are suddenly cancelled, a hotel doesn’t meet travelers’ standards, or a hurricane hits a key tourist destination, travelers who booked their trip through a travel agent can make a call to their agent, who can make alternate arrangements immediately.

As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

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