AAA Travel Ranks Second in Most Trusted Travel & Hospitality Brands

Morning Consult's annual report offers insights from thousands of consumers

Most Trusted Brands 2023

WASHINGTON, DC (May 31, 2023) – AAA Travel ranks second on the list of Most Trusted Brands in Travel and Hospitality, per Morning Consult’s annual Most Trusted Brands report. According to the survey, AAA Travel holds the number two spot due to the shares of consumers who say they trust the brand “a lot”, spanning generations, income levels, and travel frequencies.

“Being recognized as one of the most trusted brands in Travel and Hospitality is an honor for AAA Travel and a testament to the value and resiliency of our brand,” said Paula Twidale, Senior Vice President of AAA Travel. “We strive to provide consistent quality experiences and advocacy for all travelers and added benefits for our members. This metric helps define our success.”

AAA Travel offers an array of travel services and products, catering to all types of travelers and travel needs.

For the Travel and Hospitality category, Morning Consult asked consumers about airlines, hotels, resorts, vacation rental companies, auto rentals, theme parks, casinos, and travel services. This is the second year in a row AAA Travel has ranked second on the list.

About AAA 

Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America’s largest membership organizations. Today, AAA provides roadside assistance, travel, discounts, and financial and insurance services to enhance the life journey of 63 million members across North America, including more than 56 million in the United States. To learn more about all AAA has to offer or to become a member, visit