The AAA brand image is one of the most recognized in the world. The familiar red oval has come to represent a “seal of approval” that members seek out for reliable, quality products and services. In 1997, AAA unveiled a contemporary update of its familiar logo with the announcement that the organization would be officially known by its commonly used initials — AAA — in its public activities. The image enhancement reflects AAA’s growth beyond automotive services to include travel, financial and insurance services.


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