For Media

Members and Non-Media Contact: 407-444-8402

Media Contact: 407-444-8000

Heathrow, Fla.
1000 AAA Drive
Heathrow, FL 32746
407-444-8000 (Main Office)
Washington, D.C.
607 14th St. NW #200
Washington, DC 20005

AAA Public Relations Staff

Jeanette Casselano

Director, AAA Public Relations
Expertise: Gas Prices

Jeanette directs AAA’s Public Affairs, Travel, Publishing and AAA Foundation for Traffic Safety public relations campaigns. She joined AAA in March 2017 and brings more than a dozen years of expertise in the development and implementation of integrated campaigns concentrated on raising consumer awareness and changing consumer behavior. During her nine years at the international public relations firm FleishmanHillard, she oversaw campaigns for the beauty and candy industries as well as for government and military clients. After leaving FH as a Senior Vice President and before joining AAA, she oversaw communications and fundraising at the Marine Corps Scholarship Foundation. She is a graduate of the University of South Carolina and lives in Washington, D.C.



Julie HallJulie Hall, APR

Manager, AAA Public Relations
Expertise: Travel and Publishing

Julie provides media relations for AAA’s publishing programs such as the AAA Diamond Ratings, TripTik Travel Planner, and other mapping and guidebook products. Julie also manages publicity for AAA Vacations and other AAA Travel services. Julie joined the AAA public relations team in September 2014, bringing with her experience as a communications strategist for Curley & Pynn in Maitland, Fla., where she managed public relations programs for clients in the travel, higher education, professional services, energy and economic development industries. She is Accredited in Public Relations and serves on the Florida Public Relations Association Orlando Area Chapter board of directors. Julie holds a Bachelor of Arts in Advertising/Public Relations with minors in Marketing and Sociology from the University of Central Florida. She tweets for AAA at and is based in Heathrow, Fla.


Tamra JohnsonTamra Johnson

Manager, AAA Public Relations
Expertise: Traffic Safety and Advocacy

Tamra manages media relations for AAA’s public affairs team in Washington, D.C. She focuses on traffic safety and transportation issues, which include teen driver safety, senior drivers, infrastructure funding and other public policies that impact drivers. Tamra joined the AAA National public relations team in 2016, bringing with her experience as the Director of Marketing and Community Relations for St. Vincent Catholic Charities in Lansing, MI, where she was responsible for the strategic development and implementation of the agency marketing and communications plan.  Prior to that, she served as the morning news reporter for WXMI Fox 17 News in Grand Rapids, MI, where she covered breaking news for on-air and online. Tamra earned a master’s degree in journalism from Michigan State University and a bachelor’s degree in communications from the University of Michigan.

EllenEdmonds_150x210Ellen Edmonds

Manager, AAA Public Relations
Expertise: Automotive, Media Measurement

Ellen manages media relations for AAA’s Automotive initiatives, including automotive engineering, emergency roadside assistance, approved auto repair and driver training. Additionally, she is responsible for media measurement and the coordination of strategic visibility projects. Ellen brings over a decade of experience in sales and marketing to her role at AAA. Prior to joining the AAA Public Relations team in 2013, Ellen was responsible for expanding brand awareness, coordinating day-to-day marketing efforts and producing a daily radio show at Holland Financial in Ormond Beach, FL. Ellen holds a Bachelor of Arts in Psychology from the University of Central Florida with a pending Master’s degree in Mass Communication from the University of Florida. Ellen is based in Heathrow, FL.


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