Posts Tagged ‘travel booking’

Three-quarters of Americans would consider working with a travel agent, according to AAA

Julie HallORLANDO, Fla. (Sept. 20, 2018) – The vast majority of Americans (75 percent) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.

Additional Resources

  • Graphics: 1 | 2

Despite continual advances in technology that allow travelers to plan and book vacations for themselves online, nearly half of Americans (46 percent) feel that working with a travel agent adds value to their trip. Travelers’ top reasons for considering whether to consult a travel agent are to ensure a smooth experience on more complicated and expensive trips, and for recommendations and help arranging special activities and experiences.

“Whether it’s a once-in-a-lifetime vacation, first time overseas or an annual family getaway, travelers want to make the most of out of any trip and are relying on travel agents to ensure that happens,” said Bill Sutherland, senior vice president of AAA Travel. “Although travelers today have myriad ways in which to book their vacations, they recognize the value of working with a professional, experienced travel agent to make sure there is a return on their travel investment and a lifetime of memories to be made.”

Although travelers increasingly recognize the value of travel agents, there is still more opportunity for vacationers to reap the full benefits. Nearly half of travelers (49 percent) would consider working with a travel agent for an international vacation, but just one-quarter (22 percent) would do so for a vacation within the United States.

“Even when staying stateside, travelers can benefit significantly from working with a travel agent,” continued Sutherland. “AAA recommends consulting a knowledgeable travel agent before starting to plan your next vacation.”

While more than half of Americans would consider working with a travel agent to find the best deals, secure upgrades and additional money-saving travel perks, AAA encourages travelers to keep in mind these additional benefits:

  • Save time. Travel agents can take the guesswork out of researching and evaluating the many options that are available to travelers, saving time and the hassle that often come with vacation planning.
  • Expert recommendations. A knowledgeable travel agent will make personalized recommendations and offer tips on destinations, what to see and do while on vacation, the best and worst times to travel, and much more.
  • They’ve been there and done that. Travel agents are often well-traveled, having visited the destinations and experienced the vacations they recommend to travelers.
  • Reduce stress. Travel agents can help with all the details—advising travelers on everything from passport renewal requirements to recommendations for obtaining an International Driving Permit before traveling overseas—taking the stress out of the process.
  • Help with the unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler’s advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

AAA’s research findings are the result of a telephone survey (landline and cell phone) consisting of 1,002 adults living in the continental United States. Interviewing for this survey was conducted August 23-26, 2018. This study has an average statistical error of ±3.1 percent at the 95 percent confidence level for all U.S. adults.

As North America’s largest motoring and leisure travel organization, AAA provides more than 59 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.

JulieHallSurvey shows Americans appreciate the knowledge, expertise and value travel agents offer

ORLANDO, Fla., (Sept. 23, 2014) – According to a recent survey by AAA, a majority of Americans see value in using a travel agent. Eighty-five percent of Americans find travel agents provide cost-effective, trouble-free, personalized vacation planning.

“Travelers see great value in working with an agent,” said Bill Sutherland, vice president, AAA Travel Services. “They enjoy working with travel agents, who can save them time, money and the frustration of navigating the many complex travel offerings that are available today.”

Additional Resources

The most frequent benefits travelers cited when using the services of an agent were:

Travel agents are a knowledgeable resource, providing a great vacation experience

Planning a vacation that is fun for all can be daunting. An experienced and knowledgeable travel agent can provide recommendations to clients based on their interests and expectations, whether that’s a family-friendly vacation, a stay at an all-inclusive resort, a memorable honeymoon, or a first-time cruise. Travelers who work with the same agent repeatedly also enjoy a familiarity that makes it even easier to select a destination or cruise to match their travel tastes.

Travel agents know the best deals, saving their clients money

Travel agents work with cruise lines, hotels and tour operators every day and often have access to special rates and added benefits that are not available elsewhere. They can provide clients information on values and savings during certain times of the year—for example when a cruise line is offering extra incentives to sail to a destination, special offers for residents or military personnel, or special promotions for kids to travel, eat or stay free.

Travel agents make reservations and bookings, saving time

Selecting the right destination, hotel, cruise line or theme park is a time-consuming task. A qualified travel agent can take care of all the arrangements and stay on top of every detail, saving travelers time to focus on other priorities.

Travel agents can help if something goes wrong, providing peace of mind

Perhaps one of the greatest values in working with a travel agent is the peace of mind they offer when something goes wrong on a vacation. If flights are suddenly cancelled, a hotel doesn’t meet travelers’ standards, or a hurricane hits a key tourist destination, travelers who booked their trip through a travel agent can make a call to their agent, who can make alternate arrangements immediately.

As North America’s largest motoring and leisure travel organization, AAA provides more than 54 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

B-Roll

YouTube Videos

AAA Senior Driver Expos

NewsRoom Video Gallery

Media: Find and Download AAA Videos and B Roll.