New Research Shows Automaker Marketing May Lead to Overconfidence, Misunderstanding

WASHINGTON, D.C. (Sept. 10, 2020) –  Motorists using active driving assistance systems, which combine vehicle acceleration with braking and steering, tend to overlook safety limitations when the branding and marketing used to sell it suggest an “automated” driving experience, according to new research from the AAA Foundation for Traffic Safety.  Researchers found consumer information that stresses convenience and capabilities while minimizing limitations can inflate expectations regarding what the system can do and the situations that it can handle. AAA warns that a false sense of system capabilities created by marketing campaigns can lead to dangerous scenarios on the road.

Additional Resources

• Full Research Report
• Fact Sheet
• B-Roll

“Based on data collected from our research, subtle differences in tone and emphasis significantly influenced people’s understanding of the technology and their expectations of its capability,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “These systems assist the driver and take some of the stress out of driving, but they don’t eliminate the need for drivers to pay attention.”

In this latest AAA Foundation study, 90 research participants received a brief overview of an active driving assistance system with a realistic but fictitious name. Before driving the same vehicle, half of the participants were told their system was called “AutonoDrive” and were given an upbeat training that emphasized the system’s capabilities and driver convenience. The other half of the participants were told their system was named “DriveAssist,” and their training placed greater emphasis on the system’s limitations and driver responsibility. Participants trained on AutonoDrive came away with greater confidence — and in some cases, overconfidence — in the system. After completing the training and driving the test vehicle, 42% of the participants using AutonoDrive, said its name made the system sound more capable than it is, while only 11% of DriveAssist users felt the same. Also, compared to those who learned about DriveAssist, participants trained on AutonoDrive were more likely to believe erroneously that the system would behave as outlined below.

Sample Perception Differences Between AutonoDrive versus DriveAssist

Potential consumer misunderstandings of new vehicle technology need to be addressed. In a previous survey, 40 percent of Americans told AAA they expect active driving assistance systems, with names like Autopilot and ProPILOT, to have the ability to drive the car by itself. AAA recommends that automakers provide consumers information that is not only technically accurate but also balanced in terms of setting expectations that match what consumers will ultimately experience on the road. For consumers, there must be an emphasis on driver engagement and understanding the limitations of these technologies. Car dealers have a responsibility to educate car buyers on these technologies, but not to oversell a vehicle’s bells and whistles.

“Automakers are in the business of selling vehicles.  Understandably, they will emphasize convenience and system capabilities in their marketing campaigns.  But, their marketing campaigns, materials and consumer information should not mislead motorists,” said Jake Nelson, AAA director of traffic safety advocacy and research.  “Words matter.  We can do better by taking care to be more realistic in setting expectations for consumers such that the sale of a new vehicle does not come at the expense of safety.”

• Purpose – Learn the purpose of active driving technology by reading the vehicle’s owner’s manual and visiting the manufacturer’s website.
• Limitations – Understand what the technology cannot do; do not make any assumptions about automation. An active driving system should not be confused with a self-driving one.
• Allow Time For Testing – Allow time for safe on-road testing, so drivers know exactly how this technology works in real driving situations.
• Never Rely On It – Do not rely on this technology; instead, act as if the vehicle does not have it with the driver always prepared to retake control if needed.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by researching their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research develops educational materials for drivers, pedestrians, bicyclists and other road users.

About AAA: AAA provides more than 60 million members with automotive, travel, insurance and financial services through its federation of 32 motor clubs and nearly 1,000 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

New AAA Foundation research suggests focusing on older drivers could hold the key to safer in-vehicle technology for everyone

WASHINGTON, D.C. (July 25, 2019) – New in-vehicle infotainment technology has the potential to increase comfort and extend mobility for older drivers, but first it has to stop distracting them. On average, older drivers (ages 55-75) removed their eyes and attention from the road for more than eight seconds longer than younger drivers (ages 21-36) when performing simple tasks like programming navigation or tuning the radio using in-vehicle infotainment technology, according to new research from the AAA Foundation for Traffic Safety. Taking your eyes off the road for just two seconds doubles a driver’s risk of a crash.

Additional Resources

• AAA Foundation Report & Fact Sheet
• B-roll
• Graphics 1| 2
• Social Video Clips 1 | 2

“Voice-command functions found in new in-vehicle technology are intended to help drivers by keeping their eyes and attention on the road,” said Dr. David Yang, Executive Director of the AAA Foundation for Traffic Safety. “Unfortunately, the complexity and poor design of some of these systems could cause more harm for older drivers, in particular, instead of helping them.”

By 2030, more than one in five drivers on the road will be over the age of 65. With seniors becoming the fastest growing demographic in the U.S., finding ways to design technology to improve their comfort and safety is critical and may hold the key to enhancing the safe use of this technology for all drivers.

The AAA Foundation for Traffic Safety partnered with researchers from the University of Utah to test the visual and cognitive demand created by the infotainment systems in six 2018 vehicles. Study participants in two age groups (21-36 and 55-75) were required to use voice commands, touch screens and other interactive technologies to make a call, send a text message, tune the radio, or program navigation, all while driving.

Researchers found that the technology created potentially unsafe distractions for all drivers, though this safety risk is more pronounced for older adults, who took longer (4.7-8.6 seconds) to complete tasks, experienced slower response times, and increased visual distractions.

Completion Time by Task Type

The complex design of the technology created increased visual and cognitive demand for older drivers. For example, some systems included multiple menus and cumbersome voice command functions that significantly reduced older drivers’ ability to easily complete seemingly simple tasks.

Specific design changes to in-vehicle infotainment systems, like improving voice-command technology, simplifying software menus, removing complex center console controls, and positioning system controls to allow drivers to keep their eyes on the road, would better meet the needs of older adults and make the systems safer for all drivers.

“This is a design problem, not an age problem,” said Jake Nelson, AAA director of traffic safety advocacy and research. “Designing systems to meet the safety and comfort needs of aging drivers would benefit all of us today, and for years to come.”

Personal assessments about distraction caused by in-vehicle technologies are not always accurate. For example, in some cases drivers reported the use of the systems as less demanding even though researchers measured higher levels of demand or longer task completion times.

Whether you purchase a new vehicle, or rent one while traveling, AAA recommends that all drivers, especially older drivers, keep the following tips in mind:

• Avoid interacting with in-vehicle infotainment technology while driving except for legitimate emergencies.
• Practice using the voice command and touch screen functions when not driving to build comfort in case emergency use is required.
• Avoid vehicles that require use of a center console controller when using the infotainment system. These kinds of systems are especially distracting, and potentially dangerous.

A total of 128 drivers ages 21-36 and 55-75 participated in the study of six 2018 model-year vehicles. The latest report is the seventh phase of distraction research from the AAA Foundation for Traffic Safety. Visit AAA.com/distraction to learn more.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 34 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

New AAA Foundation research shows an estimated 14.8 million Americans report driving within one hour after using marijuana in the past 30 days

WASHINGTON, D.C. (June 19, 2019) –  Nearly 70% of Americans think it’s unlikely a driver will get caught by police for driving while high on marijuana, according to a new AAA Foundation for Traffic Safety survey. An alarming finding shows that an estimated 14.8 million drivers report getting behind the wheel within one hour after using marijuana in the past 30 days. The impairing effects of marijuana are usually experienced within the first one to four hours after using the drug.¹ And marijuana users who drive high are up to twice as likely to be involved in a crash.²

Additional Resources

• AAA Foundation Traffic Safety Culture Index Report & Fact Sheet
• B-roll
• Graphics 1
• Gifs 1 | 2 | 3

“Marijuana can significantly alter reaction times and impair a driver’s judgment. Yet, many drivers don’t consider marijuana-impaired driving as risky as other behaviors like driving drunk or talking on the phone while driving,” said Dr. David Yang, Executive Director of the AAA Foundation for Traffic Safety. “It is important for everyone to understand that driving after recently using marijuana can put themselves and others at risk.”

In the AAA Foundation survey, 7% of Americans reported they approved of driving after recently using marijuana – more than other dangerous behaviors like alcohol-impaired driving (1.6%), drowsy driving (1.7%), and prescription drug-impaired driving (3%). Other survey findings show that:

• Millennials (nearly 14%) are most likely to report driving within one hour after using marijuana in the past 30 days, followed by Generation Z (10%).
• Men (8%) are more likely than women (5%) to report driving shortly after using marijuana in the past 30 days.

“It’s time to face the facts. Any driver who gets behind the wheel high can be arrested and prosecuted,” said Jake Nelson, AAA Director of Traffic Safety and Advocacy. “Law enforcement officials are getting more sophisticated in their methods for identifying marijuana-impaired drivers and the consequences are not worth the risk.”

Programs like Advanced Roadside Impaired Driving Enforcement (ARIDE) and the 50-State Drug Evaluation and Classification (DEC) Program were developed to train law enforcement officers around the country to more effectively recognize drug-impaired driving. There are currently more than 87,000 ARIDE and 8,300 DECP trained officers patrolling U.S. roads. Additionally, the number of trained Drug Recognition Experts (DREs) has increased by 30% since 2013. These officers report that marijuana is the most frequently identified drug category. Since 2015, the number of drivers arrested by DREs for using marijuana increased 20%.³

AAA recommends all motorists avoid driving while impaired by marijuana or any other drug (including alcohol) to avoid arrest and keep the roads safe. Just because a drug is legal does not mean it is safe to use while operating a motor vehicle. Drivers who get behind the wheel while impaired put themselves and others at risk.

The new survey results are part of the AAA Foundation’s annual Traffic Safety Culture Index, which identifies attitudes and behaviors related to traffic safety. The survey data are from a sample of 2,582 licensed drivers ages 16 and older who reported driving in the past 30 days. The AAA Foundation issued its first Traffic Safety Culture Index in 2008, and the latest report is online at www.AAAFoundation.org.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 34 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

¹MacDonald S. Cannabis Crashes: Myths & Truths 2019
²Hall W. What has research over the past two decades revealed about the adverse health effects of recreational cannabis use? Addiction 2015; 110: 19-35.
³2017 Annual DECP Report – International Association of Chiefs of Police

New AAA research shows fatigue and poor physical functioning are leading factors that cause older adults to stop driving

WASHINGTON, D.C. (Apr. 25, 2019) – New research from the AAA Foundation for Traffic Safety finds that increased fatigue and poor physical functioning are leading factors that can result in older adults limiting their driving. But simple steps, like weekly exercise and stretching, can improve safe driving abilities and keep older adults on the road longer.

Additional Resources

• Relationship Between Driving Habits and Health-Related Quality of Life: AAA LongROAD Study
• B-roll
• Infographics 1 | 2 | 3
• Flexibility Exercises- SeniorDriving.AAA.com

The AAA Foundation commissioned researchers at Columbia University to evaluate eight domains- depression, anxiety, fatigue, sleep disturbance, pain interference, physical functioning, pain intensity and participation in social activities – to determine how changes in physical, mental and social health affect driving mobility for older adults. The report found that fatigue and poor physical functioning are most common among older drivers who spend less time behind the wheel.

“Older adults who give up the keys are more likely to suffer from depression than those who remain behind the wheel,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “It is important that we find ways to keep older drivers in good physical health in order to extend their mobility.”

Research shows that daily exercise and stretching can help older drivers to improve overall body flexibility and move more freely to observe the road from all angles. Physical strength also helps drivers remain alert to potential hazards on the road and perform essential driving functions, like:

• Braking
• Steering
• Parking
• Looking to the side and rear
• Adjusting the safety belts
• Sitting for long periods of time

“Some decline in physical fitness is inevitable as we age,” said Jake Nelson, AAA director of traffic safety advocacy and research. “But, research shows that exercise doesn’t have to be strenuous to produce positive results.  You can spread out the time you spend being physically active over the course of your day and week.  A few minutes at a time can be sufficient. Simple steps to keep active can keep you driving safely for longer.”

The Center for Disease Control and Prevention recommends older adults, who are physically able, get between 2.5 to 5 hours of moderate-intensity exercise each week or between 75 minutes to 2.5 hours of high-intensity physical activity. The exercises should include balance training as well as aerobic and muscle strengthening activities. Older adults should consult their doctor before beginning a new exercise regimen. They should also talk with a healthcare provider about ways to combat fatigue. Prioritizing getting at least seven hours of sleep each night can help older adults stay alert behind the wheel.

AAA recommends a series of stretches to improve neck, shoulder, trunk, back and overall body flexibility. As a leading advocate for senior driver safety, AAA also offers a variety of programs and resources to help older adults improve their driving performance and avoid crashes. For more information on AAA resources for older drivers, such as RoadWise online/classroom courses or other programs that help seniors better “fit” with their vehicles, visit www.SeniorDriving.AAA.com.

About LongROAD: Recognizing that lifestyle changes, and innovative technologies and medical advancements will have a significant impact on the driving experiences of the baby boomer generation, the AAA Foundation for Traffic Safety launched a ground-breaking, multi-year research program to more fully understand and meet the safety and mobility needs of older drivers in the United States. The AAA LongROAD (Longitudinal Research on Aging Drivers) study is one of the largest and most comprehensive databases available on senior drivers incorporating 2,990 participants being followed for five years. It will support in-depth studies of senior driving and mobility to better understand risks and develop effective countermeasures.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 34 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

Survey shows an eight percent increase since 2014

WASHINGTON, D.C. (February 27, 2019) – Americans spend an additional 20 minutes driving each week compared to 2014, according to new research from the AAA Foundation for Traffic Safety. Over the course of the year, Americans collectively spent 70 billion hours behind the wheel- an eight percent increase since 2014. Each week, drivers travel more than 220 miles. Add it up and Americans drive an average of 11,498 miles each year- the equivalent of making two roundtrip drives from San Francisco to Washington, D.C.

Additional Resources

• AAA Foundation for Traffic Safety Report: American Driving Survey: 2014-2017
• Graphics 1, 2, 3, 4

“The more time drivers spend behind the wheel, the greater their exposure to risks on the roadway” said Dr. David Yang, executive director for the AAA Foundation for Traffic Safety. “Longer time behind the wheel could lead to issues such as fatigue, distraction, and impatience for drivers, which are all contributing factors for vehicle crashes. Drivers need to stay alert and focused on the key task at hand, driving. This can save your life and the lives of your passengers and people with whom you share the road.”

The AAA Foundation’s American Driving Survey shows that on average, U.S. drivers spend nearly an hour behind the wheel each day and travel 31.5 miles- a five percent increase from 2014.

Other survey findings show that:

Demographics

• Men spend 19 percent more time behind the wheel and drive 27 percent more miles than women.
• People who are married or living with a partner spend at least 12 percent more time driving than those who are not.
• Drivers aged 75+ are spending, on average 8 minutes a day driving– a 23 percent increase from 2014.

Region

• Drivers in the West spend the most time driving (58.9 minutes per day), followed by drivers in the Northeast (51.1 minutes), South (49.9 minutes) and Midwest (44.5 minutes) regions.
• The number of individuals who report driving in the Midwest region dropped three percent, while the number of drivers in the Northeast, South and Western regions increased or remained the same.

The new results are part of the AAA Foundation for Traffic Safety’s American Driving Survey, which reveals the driving habits of the American public. The survey data are from a representative sample of 11,804 drivers who provided information about their driving on randomly selected days between January 1, 2014 and December 31, 2017.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 34 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

WASHINGTON, D.C. (Nov. 28, 2018) – Nearly 50 percent of older adults report using seven or more medications while remaining active drivers, according to new research from the AAA Foundation for Traffic Safety. An evaluation of the medications people are taking found that nearly 20 percent of older drivers are using medications that generally should be avoided because they have very limited therapeutic benefit, pose excess harm, or both. Drugs like these are called potentially inappropriate medications, or PIMs¹. Most of these potentially inappropriate medications, such as benzodiazepines and first-generation antihistamines, are known to cause impairing effects such as blurred vision, confusion, fatigue or incoordination, and can increase a driver’s risk for a crash by up to 300 percent².

Additional Resources

• AAA Foundation for Traffic Safety LongROAD Research Briefs:
  • Medication Use in Older Adult Drivers
  • Prevalence of Potentially Inappropriate Medication Use in Older Drivers
• Infographics 1 | 2 | 3
• Roadwise Rx

In 2016, more than 200,000 drivers ages 65 and older were injured in traffic crashes and more than 3,500 died. Currently, a record 42 million adults ages 65 and older are driving on America’s roads and this number is expected to increase substantially over the next decade, which would make them the largest driving population.

“There is a growing population of older drivers who use multiple medications and likely do not realize the impact these prescriptions may have on their driving,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “This new research shows that the more medications an older driver takes, the more likely they are to use an inappropriate medication that can potentially cause driving impairment.”

The AAA Foundation along with researchers from Columbia University and the University of California, San Diego evaluated medication reports from nearly 3,000 older drivers participating in the AAA LongROAD study. Researchers found that the most commonly reported medications used by older drivers can affect driving ability and may increase crash risk. These medications include:

• Select cardiovascular prescriptions: Treating heart and blood vessel conditions (73 percent)
• Select central nervous system agents (CNS) prescriptions: Treating parts of the nervous system, such as the brain, and includes pain medications (non-narcotics and narcotics), stimulants and anti-anxiety drugs (70 percent)

Previous research from the AAA Foundation for Traffic Safety found that fewer than 18 percent of older drivers report ever receiving a warning from their health care provider about how their prescriptions impact their safety on the road. Additional data from the American Society of Health System Pharmacists shows that 34 percent of older adults are prescribed medications by more than one doctor, possibly bypassing opportunities to check how the new prescription may interact with other medications being used.

“Ask your doctor and pharmacist as many questions as necessary to ensure you understand why you need the medications prescribed to you, and how they can affect your driving, especially if taking multiple medications,” said Jake Nelson, AAA director of traffic safety advocacy and research. “Don’t be afraid to question healthcare providers.  It’s their job to help you. And the answers may just save your life.”

Considering the high number of medications used by older drivers, AAA urges older adults and their families to be vigilant in understanding the types of medications prescribed to them and have a strong grasp on any potential impairing side effects before getting behind the wheel. Drivers should:

• Come Prepared: Write down any vitamins, supplements and prescribed or over-the-counter medications you take, and bring that list with you to every medical appointment.
• Ask Questions: Share that medications list with your healthcare providers at each appointment, and ask about potential side effects or interactions that could affect your driving.
• Discuss Alternatives: Risks can often be reduced by taking alternative medications, changing the doses or the timing of the doses to avoid conflicts with safe driving.

To learn more about their medications, drivers can use AAA’s Roadwise Rx. It’s a free, online tool to help drivers and their families understand common side effects of prescription drugs, over-the-counter medications and herbal supplements.  It also flags interactions between these medications that can impact safety behind the wheel. Print the free list and report, then discuss the confidential results with your doctor or pharmacist to learn how to mitigate possible crash risks. Drivers seeking additional ways to stay mobile or looking to drive less often due to their medications can find resources for alternative transportation at SeniorDriving.AAA.com.

About LongROAD: Recognizing that lifestyle changes, along with innovative technologies and medical advancements will have a significant impact on the driving experiences of the baby boomer generation, the AAA Foundation for Traffic Safety has launched a ground-breaking, multi-year research program to more fully understand the driving patterns and trends of older drivers in the United States. The AAA LongROAD (Longitudinal Research on Aging Drivers) study is one of the largest and most comprehensive senior driver databases available on senior drivers incorporating 2,990 participants being followed for five years. It will support in-depth studies of senior driving and mobility to better understand risks and develop effective countermeasures.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 35 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

AAA urges parents of teens to be engaged during the dangerous learning-to-drive process

Additional Resources

• AAA Foundation for Traffic Safety’s Everyone’s at Risk brief
• Social media graphic: 1 | 2 | 3| 4
• B-roll 
• AAA Keys2Drive Teen Driver Website

WASHINGTON, D.C. (October 18, 2018) – Teen drivers put everyone on the roadway at risk of a deadly crash, especially if they are bringing teen passengers along for the ride. New research from the AAA Foundation for Traffic Safety found that when a teen driver has only teen passengers in their vehicle, the fatality rate for all people involved in a crash increased 51 percent. In contrast, when older passengers (35 or older) ride with a teen driver, overall fatality rates in crashes decreased eight percent. Considering the increased risk created by a combination of teen drivers and teen passengers, AAA emphasizes the need for teen drivers to gain adequate supervised training, especially in different driving scenarios, before taking what could be a fatal drive.

In 2016, teen drivers were involved in more than 1 million police-reported crashes resulting in more than 3,200 deaths. Researchers pinpointed that when teens were carrying teen passengers, fatality rates jumped:

• 56 percent for occupants of other vehicles
• 45 percent for the teen driver
• 17 percent for pedestrians and cyclists

“This analysis shows that in crashes where teen drivers are behind the wheel with a teen passenger, a larger portion of those killed are other road users,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “This study also found the fatality rate of a teen-driver related crash increased when factors like speeding or driving at night, were introduced.”

“Teens simply lack experience behind the wheel, which increases the odds of a deadly outcome, not just for the teen driver, but for their passengers and others on the roadways,” said Jennifer Ryan, director of AAA State Relations. “Parents of teens must take this rite of passage seriously by setting and consistently enforcing rules to limit teenage passengers in the vehicle.”

Supervised driving – with parents in the passenger seat as the coach – is the first step to teaching teens how to become responsible and safe drivers. AAA offers a multitude of resources at TeenDriving.AAA.com to help coach teen drivers, in addition to these tips:

• Require teens to log at least 100 hours of supervised practice driving with a parent before driving solo.
• Begin by practicing driving in low-risk situations and gradually move to situations that are more complex: highways, nighttime, driving in the rain, and on and around challenging roadways (e.g., curves).
• Allow no more than one non-family passenger under the age of 20 to ride with the teen driver during the first six months of driving.
• Use slightly different routes each practice session.
• Practice adjusting speed based on three factors: visibility, on-road traffic and different road

“Strong coaching and diversity in practice driving sessions are key when teens have their learners permit.  And, once teens have their license, consistent parental involvement is essential,” Ryan said.

Other AAA resources available for parents include the StartSmart Online Parent session to coach their teen through the learning-to-drive process and Teaching Your Teen to Drive, a one-hour live action DVD and illustrated in-car handbook that parents can use to support supervised driving lessons. These and other parent/teen resources are available on TeenDriving.AAA.com.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About the study: Data used in the Everyone’s at Risk 2018 brief came from the 2016 National Highway Traffic Safety Administration (NHTSA) Fatality Analysis Reporting System (FARS) and the Crash Report Sampling Survey System (CRSS). The FARS database includes all motor vehicle crashes on public roadways that resulted in a fatality within 30 days of crash. The CRSS database is a nationally representative probability sample of all police-reported crashed in the United States.

About AAA: As North America’s largest motoring and leisure travel organization, AAA provides more than 59 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. Find more information on AAA clubs at AAA.com.

Misunderstanding and misuse of driver assistance technology could lead to a crash

WASHINGTON, D.C. (Sept. 26, 2018) – More and more, drivers are recognizing the value in having vehicles with advanced driver assistance systems (ADAS) like blind spot monitoring systems, forward collision warning and lane keeping assist. However, while many of these technologies are rapidly being offered as standard, many drivers are unaware of the safety limitations of ADAS in their vehicles, according to new research from the AAA Foundation for Traffic Safety. For example, researchers found that nearly 80 percent of drivers with blind spot monitoring systems were unaware of limitations or incorrectly believed the system could accurately detect vehicles passing at very high speeds or bicycles and pedestrians. In reality, the technology can only detect when a vehicle is traveling in a driver’s blind spot and many systems do not reliably detect pedestrians or cyclists. Lack of understanding or confusion about the proper function of ADAS technologies can lead to misuse and overreliance on the systems, which could result in a deadly crash.

Additional Resources

• AAA Foundation Reports:
  • Report: Vehicle Owners’ Experiences with and Reactions to Advanced Driver Assistance Systems
  • Brief: Potential Reduction in Crashes, Injuries and Deaths from Large-Scale Deployment of Advanced Driver Assistance Systems
• AAA Foundation Fact Sheet
• B-roll
• Social media videos 1, 2
• Gifs 1, 2

“When properly utilized, ADAS technologies have the potential to prevent 40 percent of all vehicle crashes and nearly 30 percent of traffic deaths. However, driver understanding and proper use is crucial in reaping the full safety benefits of these systems,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “Findings from this new research show that there is still a lot of work to be done in educating drivers about proper use of ADAS technologies and their limitations.”

In 2016, more than 37,400 people were killed in traffic crashes- a five percent increase from 2015. “With ADAS technologies offering proven safety benefits when properly used, it is important that automakers and others play a greater role in educating motorists about the technology available in the vehicles they purchase,” said Jake Nelson, AAA director of traffic safety advocacy and research. “AAA also urges drivers to take charge of learning their vehicle technology’s functions and limitations in order to improve safety on the road.”

The AAA Foundation for Traffic Safety commissioned researchers from the University of Iowa to survey drivers who recently purchased a 2016 or 2017 model-year vehicle with ADAS technologies. Researchers evaluated drivers’ opinions, awareness and understanding of these technologies and found that most did not know or understand the limitations of the systems:

• Blind spot monitoring: 80 percent of drivers did not know the technology’s limitations or incorrectly believed that the systems could monitor the roadway behind the vehicle or reliably detect bicycles, pedestrians and vehicles passing at high speeds.
• Forward collision warning and automatic emergency braking: nearly 40 percent of drivers did not know the system’s limitations, or confused the two technologies- incorrectly reporting that forward collision warning could apply the brakes in the case of an emergency when the technology is only designed to deliver a warning signal. Moreover, roughly one in six vehicle owners in the survey reported that they did not know whether or not their vehicle was equipped with automatic emergency braking.

False expectations for ADAS systems can easily lead to misuse of the technology or an increase in driver distraction. In the survey:

• About 25 percent of drivers using blind spot monitoring or rear cross traffic alert systems report feeling comfortable relying solely on the systems and not performing visual checks or looking over their shoulder for oncoming traffic or pedestrians.
• About 25 percent of vehicle owners using forward collision warning or lane departure warning systems report feeling comfortable engaging in other tasks while driving.

“New vehicle safety technology is designed to make driving safer, but it does not replace the important role each of us plays behind the wheel,” Yang continued. “The prospect of self-driving cars is exciting, but we aren’t there yet.  Automakers have an ethical and important responsibility to accurately market, and to carefully educate consumers about the technologies we purchase in the vehicles we drive off the lot.”

As part of its ongoing traffic safety mission, new AAA Foundation research also evaluated the potential these popular advanced driver assistance technologies have in helping to reduce or prevent crashes. The findings show that if installed on all vehicles, ADAS technologies can potentially prevent more than 2.7 million crashes, 1.1 million injuries and nearly 9,500 deaths each year:

Despite the findings that show confusion about some ADAS technologies, at least 70 percent of vehicle owners report that they would recommend the technology to other drivers. The greatest proportion of drivers reported trusting blind spot monitoring systems (84 percent), followed by rear-cross traffic alert (82 percent), lane departure warning (77 percent), lane keeping assist (73 percent), forward collision warning (69 percent) and automatic emergency braking (66 percent).

These findings should prompt additional focus on the importance of educating new and used car buyers about how safety technologies work. “The training drivers need to properly use the safety technologies in their vehicles is not currently offered,” added Nelson. “If educating consumers about vehicle technology was as much a priority for the automakers and dealers as making the sale, we would all reap the benefits.”

Only about half of the drivers who report purchasing their vehicle from a car dealership recalled being offered a training on the ADAS technology. However, for those who were, nearly 90 percent took advantage of the opportunity and completed the training.

For now, drivers are their best safety advocate to ensure that they understand their technology’s features, functions and limitations before leaving the lot. In order to reduce misuse or overreliance on the systems, AAA encourages drivers to:

• Read up: Read your owner’s manual to learn what systems are installed in your vehicle.
• See it in action: Insist on an in-vehicle demonstration and test drive to better understand how the systems will engage on the roadway.
• Ask questions: Ask plenty of questions about the alerts, functions, capabilities and limitations of the vehicle’s safety technologies before leaving the dealership. For example, ask if there are scenarios when a technology will not function properly on the road.

For additional resources, visit AAA.com/DriverAssistanceSystem. AAA’s classroom or online Roadwise Driver course can also help drivers learn more about the functions and limitations of popular ADAS technologies available on new vehicles. 

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: As North America’s largest motoring and leisure travel organization, AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 36 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.

Most families and physicians wait too long to talk with older drivers about their safe driving ability

WASHINGTON, D.C. (Aug. 14, 2018) –Nearly 83 percent of older drivers report never speaking to a family member or physician about their safe driving ability, according to new research from the AAA Foundation for Traffic Safety. Of the small percentage of families who do have the often difficult conversation, 15 percent do so after a crash or traffic infraction has occurred- which could be too late. Due to their fragility, older drivers are at greater risk of death and injury if involved in a crash.

Additional Resources

• Discussions with Older Family Members about Safe Driving
• Infographics 1, 2, 3, 4
• Social Media Video
• Driver Planning Agreement 
• Driver Improvement Courses for Seniors

In 2016, more than 200,000 drivers ages 65 and older were injured in a traffic crash and more than 3,500 were killed. With seniors outliving their ability to drive safely by an average of seven to 10 years, families should not wait to talk about safety. AAA urges seniors to begin planning for “driving retirement” at the same time they begin planning for retirement from work.

“The right time to stop driving varies for everyone,” said Dr. David Yang, executive director of the AAA Foundation of Traffic Safety. “This research shows that older drivers can be hesitant to initiate conversations about their driving capabilities, so it is important that families encourage them to talk early and often about their future behind the wheel. With early discussion and proper planning, elderly drivers may extend their time on the road.”

The report is the latest research released in the AAA Foundation for Traffic Safety’s Longitudinal Research on Aging Drivers (LongROAD) project. Researchers found that only 17 percent of older drivers report ever speaking with a family member or physician about driving safety. The most commonly cited reasons for having the discussion include:

• Driving safety concerns (falling asleep while driving, trouble staying in lane): 65 percent
• Health issues: 22 percent
• Driving infraction or crash: 15 percent
• Planning for the future: 7 percent

AAA recommends that families start talking with older adults about safe driving early and avoid waiting until there are “red flags” like crashes, scrapes on the car (from bumping into garages, signs, etc.), new medical diagnoses, or worsening health conditions. It is helpful to begin discussions when an older driver starts planning for other life changes, like retirement from work or moving to a new home. When talking to an older driver, families should:

• Start early and talk often: Be positive, be supportive and focus on ways to help keep them safe when behind the wheel, including other forms of transportation available to older drivers.
• Avoid generalizations: Do not jump to conclusions about an older driver’s skills or abilities.
• Speak one-on-one: Keep the discussion between you and the older driver. Inviting the whole family to the conversation can create feelings of alienation or anger.
• Focus on the facts: Stick to information you know, like a medical condition or medication regimen that might make driving unsafe. Do not accuse an older driver of being unsafe or assume that driving should be stopped altogether.
• Plan Together: Allow the older driver to play an active role in developing the plan for their driving retirement.

“The best time to initiate a discussion with a loved one about staying mobile without a set of car keys is before you suspect there is a problem,” said Jake Nelson, AAA director of traffic safety advocacy and research. “Planning for personal mobility and independence should be done working shoulder to shoulder with the older driver. Talking sooner, rather than later, can help set mutual expectations and reduce safety issues or emotional reactions down the line.”

It is important that families have a plan to help keep the older driver on the road for as long as safely possible. Past research from the AAA Foundation for Traffic Safety found that older adults who have stopped driving are almost two times more likely to suffer from depression and nearly five times as likely to enter a long-term care facility as those who remain behind the wheel. Families can use the AAA Driver Planning Agreement as a guide to starting conversations about safety. The agreement allows families to plan together for future changes in driving abilities before they become a concern.

For more information on AAA resources for older drivers, such as RoadWise online/classroom courses or other programs that help seniors better “fit” with their vehicles, visit www.SeniorDriving.AAA.com.

About LongROAD: Recognizing that lifestyle changes, along with innovative technologies and medical advancements will have a significant impact on the driving experiences of the baby boomer generation, the AAA Foundation for Traffic Safety has launched a ground-breaking, multi-year research program to more fully understand the driving patterns and trends of older drivers in the United States. The AAA LongROAD (Longitudinal Research on Aging Drivers) study is one of the largest and most comprehensive senior driver databases available on senior drivers incorporating 2,990 participants being followed for five years. It will support in-depth studies of senior driving and mobility to better understand risks and develop effective countermeasures.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: As North America’s largest motoring and leisure travel organization, AAA provides more than 57 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. Find more information on AAA clubs at AAA.com.

WASHINGTON, D.C. (May 30, 2018) –More than 1,050 people were killed in crashes involving a teen driver in 2016 during the 100 Deadliest Days, the period between Memorial Day and Labor Day. That is an average of 10 people per day – a 14 percent increase compared to the rest of the year, according to data analyzed by the AAA Foundation for Traffic Safety. As school lets out for summer, AAA stresses the importance of preparing and educating inexperienced teen drivers for some of the most dangerous driving days of the year.

Additional Resources

• Infographics: 1 | 2 | 3 | 4 | 5 | 6 | 7
• B-roll video 1 | 2
• Teen Widgets
• AAA Keys2Drive Teen Driver Website

“The number of fatal crashes involving teen drivers during the summer is an important traffic safety concern and research shows that young drivers are at greater risk and have higher crash rates compared to older and more experienced drivers,” said Dr. David Yang, AAA Foundation for Traffic Safety executive director. “Through education, proper training, and involvement of parents, we can help our young drivers to become better and safer drivers, which in turn keeps the roads safer for everyone.”

Speed and nighttime driving are significant factors contributing towards the number of crashes, and subsequently fatalities, involving teen drivers during the 100 Deadliest Days (statistics based on 2016 NHTSA FARS data as analyzed by the AAA Foundation):

Nighttime Driving

• 36 percent of all motor vehicle fatalities involving teen drivers occurred between 9:00 p.m. and 5:00 a.m.
• 1 in 10 of all motor vehicle nighttime crash fatalities involved a teen driver
• Data show a 22 percent increase in the average number of nighttime crashes per day involving teen drivers during the 100 Deadliest Days compared to the rest of the year 

Speeding

• 1 in 10 of all motor vehicle speed-related fatalities involved a teen driver
• 29 percent of all motor vehicle deaths involving a teen driver were speed-related

“Not only are risks, like nighttime driving, a particular danger to young drivers, nearly every state also has a law restricting how late teens may be out on the roads,” said Richard Romer, AAA Manager of State Relations. “This is a timely reminder for parents to be actively involved in their teen’s learning-to-drive process, understanding the risks and to be educated on their state’s teen driving law.”

In preparation for the dangerous summer driving period, AAA encourages parents to educate their teens and themselves about risky driving behavior.  Parents should:

• Discuss with teens early and often the dangers of risky driving situations, such as speeding and nighttime driving.
• Teach by example and minimize your own risky behavior when behind the wheel.
• Make a parent-teen driving agreement that sets family rules for teen drivers. Consider setting driving limits that are stronger than a state’s law, and enforce those limits.

TeenDriving.AAA.com has a variety of tools, including licensing and state law information, to help prepare parents and teens for not only the dangerous summer driving season, but also all year long. The site also features new interactive widgets highlighting teen driving risks, as well as a social host quiz. The online AAA StartSmart program also offers great resources for parents on how to become effective in-car coaches as well as advice on how to manage their teen’s overall driving privileges.

Strengthening teen driving laws to increase roadway safety is a top priority for AAA. The Association’s advocacy efforts are helping to protect teens by working to pass graduated driver licensing laws, including seat belt requirements, wireless device bans and nighttime driving and passenger restrictions, in states across the country.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: As North America’s largest motoring and leisure travel organization, AAA provides more than 58 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. Find more information on AAA clubs at AAA.com.